The Pellucid Perspective - July 2019 - 12

INDUSTRY
SCORECARD

Weather disappoints, rounds lag
disappointment
Industry Key Performance Indicators at-a-glance

Rounds by Facility Type May 2019
All Fac.
Types

Public
Access

Private

1.0% ___________________________________________
0.4%

0.0% ___________________________________________
-1.0% ___________________________________________
-1.3%

-1.4%

-2.0% ___________________________________________
-1.8%

-3.0% ___________________________________________
-4.0% ___________________________________________

n Curr Month
n Curr YtD

Looking at demand for May, rounds were unusually off vs. Year
Ago (YA) down 5%, driven almost exclusively by the Public sector. For the Year-to-Date (YtD) period, the All Facility number
dropped slightly but still resides in the neutral zone, albeit on the
negative side driven by the Public segment while Private clubs
struggled but succeeded in remaining in positive territory. Was
the Public downer a result of weather or consumers "laying off
the grass"? For the answer to that question, we'll need to look at
Pellucid's unique view of Utilization for the month.

-5.0% ___________________________________________
-5.4%

-6.0% ___________________________________________
-6.3%

-7.0% ___________________________________________
Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '18 value of 52%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The good news for the month, shown in the first set of bars
above, is that the rounds demand decline was in fact driven
exclusively by less favorable weather registering 53% for the
month or marginally up vs. the '18 YE benchmark figure. The
second set of bars show the Year-to-Date (YtD) result which
continues to show a decline for the year but which improved
slightly with the modest improvement in May. As we near the
midway point in the year, our January prognostication of seeing
a significant rebound in rounds this year behind more favorable weather is coming under challenge based on the May YtD
results. Stay tuned to see if we end up eating our words, we'll
know more definitively by the end of September, only 3 months
away now.

12 The Pellucid PersPecTive

Utilization & Point Change May 2019
n %Utilization

n Pt. Chng vs. FY '17

Curr. Month

YtD

60.0% ______________________________________- 1.0
53.0%

0.7
50.7%

50.0% ______________________________________- 0.5
40.0% ______________________________________- 0.0
30.0% ______________________________________- -0.5
20.0% ______________________________________- -1.0
-1.6

10.0% ______________________________________- -1.5
0.0% ______________________________________- -2.0
Source: GDT/NGCOA/NGF alliance, Pellucid

July 2019



The Pellucid Perspective - July 2019

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2019

TOC
Does enjoyment trump time & money?
Golfertainment; Drive Shack vs. TopGolf
“Does my course website need to be secure?”
June: Another underwhelming performance
Weather disappoints, rounds lag disappointment
DC golf like politics, fragile coalitions
Light month as industry hits mid-season
The Pellucid Perspective - July 2019 - TOC
The Pellucid Perspective - July 2019 - Does enjoyment trump time & money?
The Pellucid Perspective - July 2019 - 3
The Pellucid Perspective - July 2019 - 4
The Pellucid Perspective - July 2019 - 5
The Pellucid Perspective - July 2019 - Golfertainment; Drive Shack vs. TopGolf
The Pellucid Perspective - July 2019 - 7
The Pellucid Perspective - July 2019 - 8
The Pellucid Perspective - July 2019 - “Does my course website need to be secure?”
The Pellucid Perspective - July 2019 - June: Another underwhelming performance
The Pellucid Perspective - July 2019 - 11
The Pellucid Perspective - July 2019 - Weather disappoints, rounds lag disappointment
The Pellucid Perspective - July 2019 - 13
The Pellucid Perspective - July 2019 - DC golf like politics, fragile coalitions
The Pellucid Perspective - July 2019 - 15
The Pellucid Perspective - July 2019 - Light month as industry hits mid-season
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