The Pellucid Perspective - July 2019 - 4

INDUSTRY
CHALLENGES

these programs are used by mostly golfers that are already committed.
The real question is how can we adapt golf to accommodate
the paradigm of how things are now being bought and sold - especially as it pertains to new golfers.
*
*
*

Should clinics include "free golf "?
Should golf include access to "free" clinics?
How should rental equipment be used as part of a program?

While on the surface these concepts sound like heresy in light
of how things are currently done; we've already determined that
the status quo is not producing desirable results.
As seditious as they sound, some of these concepts are currently
being put to the test. Long time successful industry veteran, John
Brown, Sr., has partnered with Casey Bourque where KPIGolf
has an entire program based on "free" instruction. Aimed primarily at boosting member involvement at private clubs, regularly
scheduled clinics are open to members - with spending levels
measured to provide incentive compensation to the instructor
and validate the program's results for the club.
John Hayes conducts regular clinics at the Chi Chi Rodriquez

DIS COV ER

Center in Tampa. The clinics are affordable and include on-course
time. Second generation PGA Member and course owner Mark
Krause of Muskego Lakes GC is offering "free clinics" at his daily
fee facility in Wisconsin. Allison George had her own successful
version of Get Golf Ready including "free" rentals at Toad Valley
in Iowa. We know of a few more examples, and there are some we
haven't heard about; but there are not enough of them.
The concept of "free" instruction is also not as new or farfetched as it may seem. The PGA of America has long suggested
its members "walk the range" giving "free" snippets of instruction
as a way to boost both their relationships with members and future full lesson business.
Our suggestion is that "skill" as a barrier issue is far more important than time or money. Our data shows favorable income
trends that will help with the money issue and people have always
demonstrated a willingness to spend time on things they enjoy
and/or are good at. Our challenge is how to get the people we
attract easier access to good instruction - user friendly affordable
clinics, access to rental equipment, on-line registration and electronic game arrangement tools to name a few.
And then we need to identify the new players, track their involvement and communicate with them in order to move them
up the involvement ladder. That same tracking will also tell the
golf course how well their programs are working - and hopefully
show some spare change in the different and positive results. n

THE TROON EXPERIENCE

YOUR CLUB, OUR PASSION. YOUR SUCCESS, OUR PROMISE.
At Troon,® every member of the Troon Privé® team brings a competitive passion
for enhancing the success of our private clubs. By utilizing the professional
expertise of our team and collaborating with our clients, we reinvigorate private
club communities, making them relevant, healthy, and sustainable, resulting in
membership retention and growth. To learn more, contact the Troon business
development department at 480.606.1000, or visit TroonMGT.com.

Featured clockwise from top: The Frog at The Georgian, Villa Rica, Georgia; Wickenburg Ranch
Featured clockwise from top: Tiburón Golf Club, Naples, Florida; Bahía Beach Resort & Golf Club,
Golf & Social Club, Wickenburg, Arizona; Peninsula Golf & Racquet Club, Gulf Shores, Alabama.
Rio Grande, Puerto Rico; The Reserve Club at Woodside, Aiken, South Carolina.

TGBD_Pellucid_7x5.indd 1

4 troon_ad_corp_Pellucid_Pers_half_7.5x5_070219.indd
The Pellucid PersPecTive

F R E E G O LDISCOVER
F A P P S T ROON
D O W N L O A D F R E TO
E TR
OR
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LO
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G P S G O L F A P PVSI SI
I NT I T
TR
UO
NO
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N M G T. CO M
A N D G O O G L E P L AY

1/5/18 3:37 PM

1

July 2019

7/2/19 8:29 AM


https://www.troon.com/management-services/

The Pellucid Perspective - July 2019

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2019

TOC
Does enjoyment trump time & money?
Golfertainment; Drive Shack vs. TopGolf
“Does my course website need to be secure?”
June: Another underwhelming performance
Weather disappoints, rounds lag disappointment
DC golf like politics, fragile coalitions
Light month as industry hits mid-season
The Pellucid Perspective - July 2019 - TOC
The Pellucid Perspective - July 2019 - Does enjoyment trump time & money?
The Pellucid Perspective - July 2019 - 3
The Pellucid Perspective - July 2019 - 4
The Pellucid Perspective - July 2019 - 5
The Pellucid Perspective - July 2019 - Golfertainment; Drive Shack vs. TopGolf
The Pellucid Perspective - July 2019 - 7
The Pellucid Perspective - July 2019 - 8
The Pellucid Perspective - July 2019 - “Does my course website need to be secure?”
The Pellucid Perspective - July 2019 - June: Another underwhelming performance
The Pellucid Perspective - July 2019 - 11
The Pellucid Perspective - July 2019 - Weather disappoints, rounds lag disappointment
The Pellucid Perspective - July 2019 - 13
The Pellucid Perspective - July 2019 - DC golf like politics, fragile coalitions
The Pellucid Perspective - July 2019 - 15
The Pellucid Perspective - July 2019 - Light month as industry hits mid-season
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