The Pellucid Perspective - November 2019 - 12

INDUSTRY
SCORECARD

September's Utilization Unicorn;
Weather Up, Rounds Up More
Industry Key Performance Indicators at-a-glance

Rounds by Facility Type Sep 2019
All Fac.
Types

Public
Access

Private

6.0% ___________________________________________
5.5%

5.0% ___________________________________________
4.7%

4.5%

4.0% ___________________________________________
3.0% ___________________________________________
2.0% ___________________________________________
1.7%
1.0% ___________________________________________
0.6%

n Curr Month
n Curr YtD

Looking at demand for September, rounds turned in a 2nd consecutive month of gains vs. Year Ago (YA) at +5%, driven by
healthy gains in both sectors but led by Private. For the Year-toDate (YtD) period, the All Facility number moved marginally
higher in positive territory driven predominately by the Private
segment while Public has basically played to even for the year.
Did the solid "up" in September come from increased interest/
engagement or better weather? For the answer to that question,
we'll need to look at Pellucid's unique view of Utilization for the
month.

0.3%

0.0% ___________________________________________
Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '18 value of 52%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The great news for the month is that we got the rare "unicorn" scenario where rounds were up in excess of the weather
favorability producing a 1.5 point gain in Utilization for the
month vs. the '18 YE benchmark figure. The second set of bars
show the Year-to-Date (YtD) result which, based on the positive September month results, continued to edge up marginally.
With 9 months now in the books we've basically played to a
draw vs. weather. Take your pick on whether you want to interpret that as good (we aren't losing ground) or negative (we still
haven't proven we can create demand independent of weather).

12 The Pellucid PersPecTive

Utilization & Point Change Sep 2019
n %Utilization

n Pt. Chng vs. FY '17

Curr. Month

YtD

60.0% ______________________________________- 1.6
53.8%

1.5

52.5%
- 1.4
50.0% ______________________________________

- 1.2
______________________________________
40.0%
- 1.0
30.0% ______________________________________- 0.8
- 0.6
20.0% ______________________________________
- 0.4
______________________________________
10.0%
0.2
- 0.2
0.0% ______________________________________- 0.0
Source: GDT/NGCOA/NGF alliance, Pellucid

November 2019



The Pellucid Perspective - November 2019

Table of Contents for the Digital Edition of The Pellucid Perspective - November 2019

TOC
Golferexit in the UK?
TopGolf in El Segundo CA, the “almost” deal?
Assumptions abound, facts...not as much
October Downward Draft Blows Through US
September’s Utilization Unicorn; Weather Up, Rounds Up More
Orlando Needs All of You to Golf at ’20 Industry Shows!
Typical End-of-Season; 43 Activities Hit the Radar
The Pellucid Perspective - November 2019 - TOC
The Pellucid Perspective - November 2019 - Golferexit in the UK?
The Pellucid Perspective - November 2019 - 3
The Pellucid Perspective - November 2019 - 4
The Pellucid Perspective - November 2019 - 5
The Pellucid Perspective - November 2019 - TopGolf in El Segundo CA, the “almost” deal?
The Pellucid Perspective - November 2019 - 7
The Pellucid Perspective - November 2019 - Assumptions abound, facts...not as much
The Pellucid Perspective - November 2019 - 9
The Pellucid Perspective - November 2019 - October Downward Draft Blows Through US
The Pellucid Perspective - November 2019 - 11
The Pellucid Perspective - November 2019 - September’s Utilization Unicorn; Weather Up, Rounds Up More
The Pellucid Perspective - November 2019 - 13
The Pellucid Perspective - November 2019 - Orlando Needs All of You to Golf at ’20 Industry Shows!
The Pellucid Perspective - November 2019 - 15
The Pellucid Perspective - November 2019 - Typical End-of-Season; 43 Activities Hit the Radar
The Pellucid Perspective - November 2019 - 17
The Pellucid Perspective - November 2019 - 18
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