The Pellucid Perspective - April 2020 - 14

INDUSTRY
SCORECARD

Feb Utilization a solid up; Rounds gain
beats favorable weather
Industry Key Performance Indicators at-a-glance

Rounds by Facility Type Feb 2020
All Fac.
Types

Public
Access

Private

25.0% ___________________________________________
20.0%

19.1%
20.0% ___________________________________________
16.6% 16.6%

15.2%
14.7%
15.0% ___________________________________________

10.0% ___________________________________________
5.0% ___________________________________________

n Curr Month 	
n Curr YtD

Looking at demand for February, rounds turned in a 7th consecutive month of gains vs. Year Ago (YA) at +19%, driven by gains in
both sectors but led by Public up 20%. The Year-to-Date (YtD)
figures are similarly strong with a 15% gain and relatively equal
contributions by both Private and Public sectors. That leads us
to the obvious question of "Was the gain due to weather in our
full-season markets or were we able to generate demand aboveand-beyond favorable weather?" For the answer to that question, we'll need to look at the month via Pellucid's unique view
of Utilization.

0.0% ___________________________________________

Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '19 value of 53%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The good news for the month is that our rounds gain outpaced the favorable weather producing a Utilization gain of 5
points after a slight drop in January. For the YtD period, the
February gain almost identically offset the January dip producing flat Utilization for the year (rounds and weather both up
~15%). The good news is that we fought back to even and that's
against a positive gain in rounds so we'll take those results and
move on to March (where Utilization is going to get crushed
due to course closings and what we already know was a strong
"up" for GPH).

Utilization & Point Change Feb 2020
n %Utilization	

n Pt. Chng vs. FY '17

Curr. Month

YtD

- 5.0
60.0% ______________________________________
57.0%
4.7

52.4%
- 4.5
50.0% ______________________________________
- 4.0

- 3.5
40.0% ______________________________________
- 3.0
30.0% ______________________________________- 2.5
- 2.0
______________________________________
20.0%
- 1.5
- 1.0
10.0% ______________________________________
- 0.5
0.1
0.0% ______________________________________- 0.0
Source: GDT/NGCOA/NGF alliance, Pellucid

14 The Pellucid Perspective

April 2020



The Pellucid Perspective - April 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2020

TOC
COVID, an unlikely golden opportunity for golf?
Golf operator’s dilemma: Shut down or soldier on?
A (semi) quantitative analysis of COVID’s full year impact
March favorability squandered...
Feb Utilization a solid up; Rounds gain beats favorable weather
Detroit, the indefatigable market faces down another challenge
10 Activities; Closeds edge out Transactions 5 to 4
The Pellucid Perspective - April 2020 - TOC
The Pellucid Perspective - April 2020 - COVID, an unlikely golden opportunity for golf?
The Pellucid Perspective - April 2020 - 3
The Pellucid Perspective - April 2020 - 4
The Pellucid Perspective - April 2020 - Golf operator’s dilemma: Shut down or soldier on?
The Pellucid Perspective - April 2020 - 6
The Pellucid Perspective - April 2020 - A (semi) quantitative analysis of COVID’s full year impact
The Pellucid Perspective - April 2020 - 8
The Pellucid Perspective - April 2020 - 9
The Pellucid Perspective - April 2020 - 10
The Pellucid Perspective - April 2020 - 11
The Pellucid Perspective - April 2020 - March favorability squandered...
The Pellucid Perspective - April 2020 - 13
The Pellucid Perspective - April 2020 - Feb Utilization a solid up; Rounds gain beats favorable weather
The Pellucid Perspective - April 2020 - 15
The Pellucid Perspective - April 2020 - Detroit, the indefatigable market faces down another challenge
The Pellucid Perspective - April 2020 - 17
The Pellucid Perspective - April 2020 - 10 Activities; Closeds edge out Transactions 5 to 4
The Pellucid Perspective - April 2020 - 19
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