The Pellucid Perspective - April 2020 - 17

Our hearts and prayers go out to Motown as it wrestles with the COVID pandemic
and particularly for the minority communities which are suffering disproportionately
from the data that has been released. For a city that has fought back from a dramatic
downsizing of its primary employment and economic engine (bad pun) and a pioneering
bankruptcy proceeding, the resiliency of Detroit's citizens is battle-tested and proven
and we're sure that they will come together and rally, with the support of the nation, to
emerge from COVID stronger and forge a path to successful recovery.
rate of decline). The confluence of these two factors results in
the cumulative supply dilution resting at -12% or meaningfully
better than the national benchmark of -17% (still oversupplied,
just not as much as the nation in whole).
The average EHE has throughput of ~25K rds/yr which is
slightly below the national average. Factoring in weather and
daylight, the more accurate measure is the market's 47% Utilization Rate which is above the national average (42%). This means
that, after neutralizing the weather impact of a moderate-length
season, the market's average golf "factory" runs at slightly higher
throughput than the average US course.
In summary, the primary contributors to Detroit's Top 15
standing are Play Rate (# of golfers and Frequency), lower Supply Dilution and higher-than-average Utilization. The primary

mitigating factors are population decline and income distribution relative to the current golf consumer profile. Despite all
the ups and downs over the years, Detroit has perennially been
ranked in the Top 15 US Golf cities using Pellucid's proprietary
ranking system. We're rooting once again for The Comeback
City to fight off the surge of the coronavirus and, when they do,
they'll be back on the greens again saying to one another and the
nation, "You think that was bad? You haven't seen bad like we've
seen it. Bring on the next challenge; we'll whoop that one too."
If you'd like to order the full scorecard with over 50 measures
for each market and the composite ranking scores, you can do
so at Pellucid's website by clicking here. You can also get facility
draw area-based analysis quickly and affordably by ordering the
GLMA Market Workbook; click here for more information. n

"Clear Solutions to
Golf 's Business Issues"

Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.808.7651
www.PellucidCorp.com

The Pellucid Perspective

17


https://www.pellucidcorp.com/reports/top-golf-markets-ranking-and-measures https://www.pellucidcorp.com/reports/market-analysis http://www.pellucidcorp.com http://www.PellucidcorP.com

The Pellucid Perspective - April 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2020

TOC
COVID, an unlikely golden opportunity for golf?
Golf operator’s dilemma: Shut down or soldier on?
A (semi) quantitative analysis of COVID’s full year impact
March favorability squandered...
Feb Utilization a solid up; Rounds gain beats favorable weather
Detroit, the indefatigable market faces down another challenge
10 Activities; Closeds edge out Transactions 5 to 4
The Pellucid Perspective - April 2020 - TOC
The Pellucid Perspective - April 2020 - COVID, an unlikely golden opportunity for golf?
The Pellucid Perspective - April 2020 - 3
The Pellucid Perspective - April 2020 - 4
The Pellucid Perspective - April 2020 - Golf operator’s dilemma: Shut down or soldier on?
The Pellucid Perspective - April 2020 - 6
The Pellucid Perspective - April 2020 - A (semi) quantitative analysis of COVID’s full year impact
The Pellucid Perspective - April 2020 - 8
The Pellucid Perspective - April 2020 - 9
The Pellucid Perspective - April 2020 - 10
The Pellucid Perspective - April 2020 - 11
The Pellucid Perspective - April 2020 - March favorability squandered...
The Pellucid Perspective - April 2020 - 13
The Pellucid Perspective - April 2020 - Feb Utilization a solid up; Rounds gain beats favorable weather
The Pellucid Perspective - April 2020 - 15
The Pellucid Perspective - April 2020 - Detroit, the indefatigable market faces down another challenge
The Pellucid Perspective - April 2020 - 17
The Pellucid Perspective - April 2020 - 10 Activities; Closeds edge out Transactions 5 to 4
The Pellucid Perspective - April 2020 - 19
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