The Pellucid Perspective - May 2020 - 14

MARKET FOCUS

Minneapolis, MN: Generally "punching above"
its Top 15 ranking
Minneapolis-St. Paul-Bloomington, MN
Core Business Statistical Area (CBSA)

n this monthly section we profile one of the Top 25 US Golf
Markets based on a Pellucid composite score of the golfer
base, the supply level and rounds demand. Within that Top
25 universe, we then rank them based on relative health using
a Pellucid weighted scoring system of 7 variables ranging from
Population Growth to Avg. Facility Utilization. In this issue, we'll profile the 14th-ranked market, the Minneapolis-St.
Paul-Bloomington, MN Metro CBSA. Minneapolis is one of
those "sleeper" northern geographies that are incredibly strong
for golf but people don't think about it due to its mid-level
metro size and relatively short season. As you'll see below, it's
sneaky long as it relates to golf contribution and health.
By rounds demand (one of our 3 selection criteria for initial

Minneapolis is one of those
"sleeper" northern geographies
that are incredibly strong for
golf but people don't think
about it due to its mid-level
metro size and relatively short
season. As you'll see below, it's
sneaky long as it relates to golf
contribution and health.

inclusion in the Top 25 list), Minneapolis punches above its
composite ranking weight coming in 8th among US markets
with facility-reported annual demand of just over 6M rounds
(that's facility-reported, through-the-turnstiles tally counts
both local and (limited) tourist play). Looking at the golf
consumer base, we see that Minneapolis is home to a healthy
local golfer base of roughly 400K golfers (this is local, resident
population only, doesn't count any of the golf tourist crowd).
That golfer base is served by a healthy supply base of 207 18hole equivalent (EHE) facilities producing an average ratio
of ~2K local resident golfers per EHE, a very healthy level at
~1.25x the national average.
The supply mix vs. the national distribution across Pellucid's
five access/value/usage segments shows a meaningful bias to
the Public-Premium segment at 36% of holes (a 187 index vs.
the national contribution). The split between Private/Public

14 The Pellucid Perspective

Private

PublicPremium

PublicValue

PublicPrice

Learning
& Practice

Minneapolis-St. Paul-

Tot US
Bloomington CBSA
Golfer Base
- Est. # of Golfers (Ks)
399.4 25,500
207 16,749
- # of 18 Hole Equivalent Facilities
1,929 1,535
- Golfers per 18-Hole Equiv.

Supply Mix
- Private
- Pub-Prem
- Pub-Val
- Pub-Price
- Learn & Prac
Supply/Demand Balance
- '00-'17 Cume Supply Growth/Decline
- '00-'17 Cume Rds Demand Growth/
Decline+
- '00-'17 Cume Mkt Supply Dilution

(-)/Absorption (+) Level*+
Av. Facility Throughput & Efficiency
- Avg. Ann Rds Velocity (Ks, per EHE)
- %Utilization Rate

20%
36%
27%
6%
11%

28%
19%
29%
14%
9%

12%
-18%

11%
-7%

-30%

-17%

29.0
55%

26.5
42%

Future
Facility

Index
vs. US

126
70
187
94
44
125

109
131

* Period % Chng in Rds vs. Period % Chng in Supply

Above average level vs. US (Index >105)
Average level vs. US (Index 95-104)
Below average level vs. US (Index <95)

is 20%/80% which is significantly tilted to Public vs. the national average of 28%/72%. The balance between Value-added
golf supply (Private & Public Premium) vs. Value golf (Public
May 2020

The Pellucid Perspective - May 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2020