The Pellucid Perspective - July 2020 - 12

INDUSTRY
SCORECARD

May Utilization posts nice gain but
rounds "rebound" underwhelms
Industry Key Performance Indicators at-a-glance

Rounds by Facility Type May 2020
All Fac.
Types

Public
Access

Private

20.0% ___________________________________________
18.2%
15.0% ___________________________________________
10.0% ___________________________________________
6.2%

5.0% ___________________________________________
4.4%

3.2%

0.0% ___________________________________________
-5.0% ___________________________________________
-10.0% ___________________________________________
-8.0%
-11.4%

-15.0% ___________________________________________

Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '19 value of 53%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The good news for the month is that the rounds rebound
wasn't attributable to weather so we can chalk all those gains
up to increased consumer demand resulting in a 4 point gain vs.
the '19 YE benchmark; put it in the "W" column. For the YtD
period, the May improvement cut the deficit in half now only
-6 points. Last month I predicted that we'd get improvement in
Utilization in May and went out on a limb saying that I thought
it would be a positive "comp"; I got both of those right (a little
math, a little luck).

n Curr Month 	
n Curr YtD

Looking at demand for May as reported by Golf Datatech, we
got an expected rebound as a number of states loosened movement and activity restrictions and golf was (for a change) granted "favorable status" among COVID-OK recreational options.
Rounds demand registered up 6% vs. Year Ago (YA), driven primarily by the Private sector (interesting, unusual dichotomy between Private and Public this month). The Year-to-Date (YtD)
figure reflects that rebound improving significantly to -8% (from
-20%+ last month). For the YtD period, Private is showing a
complete rebound to positive territory while Public continues to
lag significantly. That leads us to the obvious question of "How
much of the May gain was favorable weather? " For the answer
to that question, we'll need to look at the month via Pellucid's
unique view of Utilization.

Utilization & Point Change May 2020
n %Utilization	

n Pt. Chng vs. FY '19

Curr. Month

YtD

60.0% ______________________________________- 6.0
56.5%

4.2

50.0% ______________________________________- 4.0
46.4%

- 2.0
40.0% ______________________________________
- 0.0
30.0% ______________________________________
- -2.0
20.0% ______________________________________
- -4.0
10.0% ______________________________________- -6.0
-5.9

0.0% ______________________________________- -8.0
Source: GDT/NGCOA/NGF alliance, Pellucid

12 The Pellucid Perspective

July 2020



The Pellucid Perspective - July 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2020

TOC
Dangerous Beauty: Is Harder Better?
Another perspective on “charity begins at home”
How is/will COVID impact supply/demand (im)balance?
Neutral national June results, regional “mileage” varies
May Utilization posts nice gain but rounds “rebound” underwhelms
Chicago has a strong golfer base, just needs more motivation/activation
26 Activities; Transacts handily beat Closeds 15-7!
The Pellucid Perspective - July 2020 - TOC
The Pellucid Perspective - July 2020 - Dangerous Beauty: Is Harder Better?
The Pellucid Perspective - July 2020 - 3
The Pellucid Perspective - July 2020 - 4
The Pellucid Perspective - July 2020 - Another perspective on “charity begins at home”
The Pellucid Perspective - July 2020 - 6
The Pellucid Perspective - July 2020 - How is/will COVID impact supply/demand (im)balance?
The Pellucid Perspective - July 2020 - 8
The Pellucid Perspective - July 2020 - 9
The Pellucid Perspective - July 2020 - Neutral national June results, regional “mileage” varies
The Pellucid Perspective - July 2020 - 11
The Pellucid Perspective - July 2020 - May Utilization posts nice gain but rounds “rebound” underwhelms
The Pellucid Perspective - July 2020 - 13
The Pellucid Perspective - July 2020 - Chicago has a strong golfer base, just needs more motivation/activation
The Pellucid Perspective - July 2020 - 15
The Pellucid Perspective - July 2020 - 26 Activities; Transacts handily beat Closeds 15-7!
The Pellucid Perspective - July 2020 - 17
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