The Pellucid Perspective - July 2020 - 13

Golf Playable Hours 2020 Monthy % Chng vs. Year Ago
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Q1 Q2 Q3 Q4
YtD
30% ________________________________________________________________________________________________
24%
19%
25% ________________________________________________________________________________________________
21%

20% ________________________________________________________________________________________________
15% ________________________________________________________________________________________________
9%
10% ________________________________________________________________________________________________

5% ________________________________________________________________________________________________
3%
0%
0% ________________________________________________________________________________________________
-2%
-2%
-5% ________________________________________________________________________________________________
-6%

-10% ________________________________________________________________________________________________
Source: Pellucid

In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours or GPH) so
our readers can see how the year is playing out at the national level. Again, if you want the 45 regional, the 61 markets or individual
facility-specific figures, you can get those by subscribing either to the Pellucid Publications Membership program, the Geographical
Weather Impact reports or Cognilogic (individual facility down to daily level) at the Pellucid website.
The above chart shows us the flat (+/-2%) June GPH result was a slight improvement vs. May's progress. While it would have
been nice to get some positive weather support, at least we didn't get another significant drop to put fuel on the COVID restrictions fire (metaphorically speaking). The June demand figures will once again be a pure reflection of demand strength with the
neutral weather as a backdrop. If you want a look into our weather forecasting "crystal ball" for the year-end figure, you can get
that at facility level or for the 45 regions and national level by subscribing at the button links below:
Reports

US/Regions/Markets Weather Impact Tracking

Cognilogic Weather Impact Analysis

Utilization Rate 2020 Monthly Point Chng vs. Prior Full Year
YD
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
10.0 ________________________________________________________________________________________________
4.7
4.2
5.0 ________________________________________________________________________________________________

- ________________________________________________________________________________________________

(5.0) ________________________________________________________________________________________________
(4.4)

(5.9)
(10.0) ________________________________________________________________________________________________

(15.0) ________________________________________________________________________________________________
13.6
(20.0) ________________________________________________________________________________________________
20.1

(25.0) ________________________________________________________________________________________________
Source: Golf Datatech & Pellucid

The above chart represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (53%) to determine if we improved or lost utilization in the current month.
Encouragingly, against flat weather we saw a nice uptick in demand which produced a 4 point Utilization gain in May which
sliced the YtD deficit in half (we're gaining on it!). The tough balancing act continues for government officials of "How do we carefully re-open and let businesses and consumers make reasonable and informed decisions on the pace and activities?" I don't envy
their upcoming/ongoing decisions but I predict that it's going to be tough sledding for Utilization for at least a couple months, no
matter what the weather does. The big question in the industry, which the June rounds demand numbers should provide guidance
on is, "Was the May bounce a "durable" change in consumer perceptions and interest in golf or a passing fancy borne out of a lack
of other safe, approved recreational options?" Stay tuned to this Pellucid channel for answers.

www.PellucidCorp.com

The Pellucid Perspective

13


https://www.pellucidcorp.com/ https://www.pellucidcorp.com/reports/geography-weather-impact https://www.pellucidcorp.com/services/cognilogic-weather-impact https://www.pellucidcorp.com/reports http://WWW.PELLUCIDCORP.COM

The Pellucid Perspective - July 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2020

TOC
Dangerous Beauty: Is Harder Better?
Another perspective on “charity begins at home”
How is/will COVID impact supply/demand (im)balance?
Neutral national June results, regional “mileage” varies
May Utilization posts nice gain but rounds “rebound” underwhelms
Chicago has a strong golfer base, just needs more motivation/activation
26 Activities; Transacts handily beat Closeds 15-7!
The Pellucid Perspective - July 2020 - TOC
The Pellucid Perspective - July 2020 - Dangerous Beauty: Is Harder Better?
The Pellucid Perspective - July 2020 - 3
The Pellucid Perspective - July 2020 - 4
The Pellucid Perspective - July 2020 - Another perspective on “charity begins at home”
The Pellucid Perspective - July 2020 - 6
The Pellucid Perspective - July 2020 - How is/will COVID impact supply/demand (im)balance?
The Pellucid Perspective - July 2020 - 8
The Pellucid Perspective - July 2020 - 9
The Pellucid Perspective - July 2020 - Neutral national June results, regional “mileage” varies
The Pellucid Perspective - July 2020 - 11
The Pellucid Perspective - July 2020 - May Utilization posts nice gain but rounds “rebound” underwhelms
The Pellucid Perspective - July 2020 - 13
The Pellucid Perspective - July 2020 - Chicago has a strong golfer base, just needs more motivation/activation
The Pellucid Perspective - July 2020 - 15
The Pellucid Perspective - July 2020 - 26 Activities; Transacts handily beat Closeds 15-7!
The Pellucid Perspective - July 2020 - 17
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