The Pellucid Perspective - August 2020 - 17

San Diego continues its extended reign as the healthiest
US golf market and by a fairly wide margin in the underlying
composite score. What may come as a surprise to many, it's
not the near-optimal weather which powers their top ranking
but rather better supply/demand balance (they've experienced
a higher-than-average closure rate over the past 5 years, in
excess of 5% annually vs. the 1% US annual workout rate),
high Revenue per Available Round (RevpAR) and a healthy
golfer base relative to the available supply (which is getting
better as supply shrinks). At the bottom of our Top 25 list,
we have a new "anchor position" market as St. Louis unseated
Pittsburgh as the 25th healthiest within our Top 25 universe.
As you can see in the table above, in between #1 and #25 there
was reasonable "shift happens" with 10 markets moving up/
down more than 3 places in the rankings. That means that
the majority of markets (15) had minimal movement which
reflects our experience and belief that a good ranking system
doesn't display wild swings annually and is built on a wide
enough and balanced base of metrics so that it isolates the
major moves and not the random, inevitable "noise" in 1-2
measures any given year. The "most improved" award is shared
by Columbus and Houston, both moving up 5 positions while
the "biggest loser" title goes to LA and Chicago respectively
driven, interestingly, by population and participation declines
as a key compounded factor.

Next month we'll dive back into individual market profiling and, to make things fair since we never make it to the
bottom of the list before the next Top 25 update (usually 15
months apart), we'll start with Pellucid's neighbor market of
St. Louis and work our way up the list for the next 12 months.
You don't have to wait though for months for us to get to
your market, you can get the full review of all 25 markets and
their health metrics one of three ways:
*	 Order the Pellucid Publications Membership ($495
annual) and you'll get the full Excel workbook for your
use and reference along with Outside the Ropes, the
State of the Industry, the monthly Weather Impact (or
facility-specific weather via Cognilogic for our facility
owner/operator types) and the Consumer Franchise
Profile report.
*	 Order the Top 25 US Golf Markets Health Scorecard
*	 For those working across multiple markets and want
the ability to do your own types of ad hoc analysis (like
we do to create the Top 25 Markets report), you can
subscribe to the Golf Local Market Analysis service
(web-based analysis tool, unlimited use for a year) or
you can order 1 or more GLMA Factbooks (multireport analysis delivered in Excel workbook format for
the location/market of your choice). Click here for
more information on these two options.

"Clear Solutions to
Golf 's Business Issues"

Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.808.7651
www.PellucidCorp.com

The Pellucid Perspective

17


https://www.pellucidcorp.com/online-store/category/4-pellucid-publications-membership https://www.pellucidcorp.com/online-store/category/7-top-25-us-golf-markets-scorecard https://www.pellucidcorp.com/reports/market-analysis http://www.pellucidcorp.com http://www.PellucidcorP.com

The Pellucid Perspective - August 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - August 2020

TOC
About those “new faces”: What’s/Who’s Next; Who’s on First?
It bears repeating; effective rental programs still a missing link
It bears repeating; effective rental programs still a missing link
The “Soul of Golf ” is Misplaced by Many
Neutral national July GPH results, holding on to slight up for the year
June Utilization (finally) quantifies the COVID bounce theory
Preview and summary of the ‘19 Top 25 US Golf Markets Health Scorecard
13 Activities; Transacts beat Closeds 7-3, two opens!
The Pellucid Perspective - August 2020 - TOC
The Pellucid Perspective - August 2020 - About those “new faces”: What’s/Who’s Next; Who’s on First?
The Pellucid Perspective - August 2020 - 3
The Pellucid Perspective - August 2020 - 4
The Pellucid Perspective - August 2020 - 5
The Pellucid Perspective - August 2020 - It bears repeating; effective rental programs still a missing link
The Pellucid Perspective - August 2020 - 7
The Pellucid Perspective - August 2020 - It bears repeating; effective rental programs still a missing link
The Pellucid Perspective - August 2020 - The “Soul of Golf ” is Misplaced by Many
The Pellucid Perspective - August 2020 - 10
The Pellucid Perspective - August 2020 - 11
The Pellucid Perspective - August 2020 - Neutral national July GPH results, holding on to slight up for the year
The Pellucid Perspective - August 2020 - 13
The Pellucid Perspective - August 2020 - June Utilization (finally) quantifies the COVID bounce theory
The Pellucid Perspective - August 2020 - 15
The Pellucid Perspective - August 2020 - Preview and summary of the ‘19 Top 25 US Golf Markets Health Scorecard
The Pellucid Perspective - August 2020 - 17
The Pellucid Perspective - August 2020 - 13 Activities; Transacts beat Closeds 7-3, two opens!
The Pellucid Perspective - August 2020 - 19
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