The Pellucid Perspective - October 2020 - 14

INDUSTRY
SCORECARD

Aug Utilization again up double-digits,
weather not a factor in current surge!
Industry Key Performance Indicators at-a-glance

Rounds by Facility Type Aug 2020
All Fac.
Types

Public
Access

Private

25.0% ___________________________________________
20.6%

20.4%

21.3%

20.0% ___________________________________________
15.0% ___________________________________________
13.1%

10.0% ___________________________________________
6.2%

4.5%
5.0% ___________________________________________

0.0% ___________________________________________

n Curr Month
n Curr YtD

Looking at demand for August as reported by Golf Datatech,
we got a 3rd consecutive month of double-digit gains as rounds
demand registered up over 20% vs. Year Ago (YA), with continued strength across both Public and Private sectors. Given
the significant rounds weighting of August, the Year-to-Date
(YtD) figure strengthened further to +6%. For the YtD period,
the Private gain broke into double digits while Public is gaining ground after lagging vs. Private in the early months of the
COVID bounce. That leads us to the monthly question of "How
much of the August change was due to weather vs. changes in
golfer engagement?" For the answer to that question, we'll need
to look at the month via Pellucid's unique view of Utilization.

Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '19 value of 53%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The great news for the month is that the continued surge in
rounds demand smothered a 2% decline in GPH providing a
3rd consecutive month of strong Utilization gains (+12 pts after
a +11 pt gain in Jul) when compared to the '19 YE benchmark.
For the YtD period, the August improvement propelled Utilization further into positive territory, now up nearly 3 points. This
continues the textbook scenario for long-term golf recovery; demand increases independent of weather vagaries.

Utilization & Point Change Aug 2020
n %Utilization

n Pt. Chng vs. FY '19

Curr. Month

YtD

70.0% _______________________________________ 14.0
64.5%

12.2

60.0% _______________________________________ 12.0
54.9%

50.0% _______________________________________ 10.0
40.0% _______________________________________ 8.0
30.0% _______________________________________ 6.0
20.0% _______________________________________ 4.0
2.6

10.0% _______________________________________ 2.0
0.0% _______________________________________ 0.0
Source: GDT/NGCOA/NGF alliance, Pellucid

14 THE PELLUCID PERSPECTIVE

OCTOBER 2020



The Pellucid Perspective - October 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2020

TOC
Pandemic creates an unusual, upward pricing dilemma
How high is up? Based on current information, no one really knows
Are we currently selling golf below cost (yes); why?
September GPH slight down, current dynamics will absorb that
Aug Utilization again up double-digits, weather not a factor in current surge!
Pittsburgh #24 in new ranking, aided by better-than-average supply-demand balance
16 Activities; Transacts & For Sales comprise bulk of activity
The Pellucid Perspective - October 2020 - TOC
The Pellucid Perspective - October 2020 - Pandemic creates an unusual, upward pricing dilemma
The Pellucid Perspective - October 2020 - 3
The Pellucid Perspective - October 2020 - 4
The Pellucid Perspective - October 2020 - 5
The Pellucid Perspective - October 2020 - How high is up? Based on current information, no one really knows
The Pellucid Perspective - October 2020 - 7
The Pellucid Perspective - October 2020 - 8
The Pellucid Perspective - October 2020 - 9
The Pellucid Perspective - October 2020 - Are we currently selling golf below cost (yes); why?
The Pellucid Perspective - October 2020 - 11
The Pellucid Perspective - October 2020 - September GPH slight down, current dynamics will absorb that
The Pellucid Perspective - October 2020 - 13
The Pellucid Perspective - October 2020 - Aug Utilization again up double-digits, weather not a factor in current surge!
The Pellucid Perspective - October 2020 - 15
The Pellucid Perspective - October 2020 - Pittsburgh #24 in new ranking, aided by better-than-average supply-demand balance
The Pellucid Perspective - October 2020 - 17
The Pellucid Perspective - October 2020 - 16 Activities; Transacts & For Sales comprise bulk of activity
The Pellucid Perspective - October 2020 - 19
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