The Pellucid Perspective - October 2020 - 15

Golf Playable Hours 2020 Monthy % Chng vs. Year Ago
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Q1 Q2 Q3 Q4
YtD
30% ________________________________________________________________________________________________
24%
19%
25% ________________________________________________________________________________________________
21%

20% ________________________________________________________________________________________________
15% ________________________________________________________________________________________________
9%
10% ________________________________________________________________________________________________

5% ________________________________________________________________________________________________
1%

0%
0% ________________________________________________________________________________________________
-1%

-2% -2%
-2%
-2%
-2%
-5% ________________________________________________________________________________________________
-6%

-10% ________________________________________________________________________________________________
Source: Pellucid

In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours or GPH) so
our readers can see how the year is playing out at the national level. Again, if you want the 45 regional, the 61 markets or individual
facility-specific figures, you can get those by subscribing either to the Pellucid Publications Membership program, the Geographical
Weather Impact reports or Cognilogic (individual facility down to daily level) at the Pellucid website.
The above chart shows the slight negative result in August GPH. While it would have been nice to get some positive weather
support, we can survive modest dips in our core rounds-producing months ( Jun-Aug). If current trends continue, the September
demand figures should be able to offset this modest weather dip. If you want a look into our weather forecasting "crystal ball" for
the year-end figure, you can get that at facility level or for the 45 regions and national level by subscribing at the button links below:
Reports

Cognilogic Weather Impact Analysis

US/Regions/Markets Weather Impact Tracking

Utilization Rate 2020 Monthly Point Chng vs. Prior Full Year
YD
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
15.0 ________________________________________________________________________________________________
12.2

10.7
10.0 ________________________________________________________________________________________________
7.2
4.7
4.2
5.0 ________________________________________________________________________________________________
2.6

- ________________________________________________________________________________________________

(5.0) ________________________________________________________________________________________________
'(4.4)

(10.0) ________________________________________________________________________________________________
(15.0) ________________________________________________________________________________________________
'(13.6)
(20.0) ________________________________________________________________________________________________
'(20.1)

(25.0) ________________________________________________________________________________________________

Source: Golf Datatech & Pellucid

The above chart represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (53%) to determine if we improved or lost utilization in the current month.
Continuing the current trend, against flat weather in August we saw continued double-digit gains in demand which produced
an 12 point Utilization gain in August further strengthening the YtD figure to ~+3pts. Against the backdrop of Washington gridlock, an upcoming election and "herd mentality" (ha, ha), we're doing pretty well in stasis so we'll just keep cranking out rounds,
trying to figure out how to make the revenue side work and somebody rouse us when all that other crap is over. We've now pretty
successfully navigated the apex months ( Jun-Aug) for rounds and revenue nationally so, while we can't take our foot off the gas
(and there's still a revenue/profit component to shore up), the months posing an existential threat to the average operator are now
history. The September weather results seem to set us up for a 4th consecutive month of Utilization gains if the current demand
pattern continues (and competitive activities remain sidelined at current levels).
WWW.PELLUCIDCORP.COM

THE PELLUCID PERSPECTIVE

15


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The Pellucid Perspective - October 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2020

TOC
Pandemic creates an unusual, upward pricing dilemma
How high is up? Based on current information, no one really knows
Are we currently selling golf below cost (yes); why?
September GPH slight down, current dynamics will absorb that
Aug Utilization again up double-digits, weather not a factor in current surge!
Pittsburgh #24 in new ranking, aided by better-than-average supply-demand balance
16 Activities; Transacts & For Sales comprise bulk of activity
The Pellucid Perspective - October 2020 - TOC
The Pellucid Perspective - October 2020 - Pandemic creates an unusual, upward pricing dilemma
The Pellucid Perspective - October 2020 - 3
The Pellucid Perspective - October 2020 - 4
The Pellucid Perspective - October 2020 - 5
The Pellucid Perspective - October 2020 - How high is up? Based on current information, no one really knows
The Pellucid Perspective - October 2020 - 7
The Pellucid Perspective - October 2020 - 8
The Pellucid Perspective - October 2020 - 9
The Pellucid Perspective - October 2020 - Are we currently selling golf below cost (yes); why?
The Pellucid Perspective - October 2020 - 11
The Pellucid Perspective - October 2020 - September GPH slight down, current dynamics will absorb that
The Pellucid Perspective - October 2020 - 13
The Pellucid Perspective - October 2020 - Aug Utilization again up double-digits, weather not a factor in current surge!
The Pellucid Perspective - October 2020 - 15
The Pellucid Perspective - October 2020 - Pittsburgh #24 in new ranking, aided by better-than-average supply-demand balance
The Pellucid Perspective - October 2020 - 17
The Pellucid Perspective - October 2020 - 16 Activities; Transacts & For Sales comprise bulk of activity
The Pellucid Perspective - October 2020 - 19
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