The Pellucid Perspective - October 2020 - 4

PRICING &
REVENUE

reflects the "Facility Reported" numbers within a 30 minute drivetime of the course
2,000,000 _______________________________________
1,500,000 _______________________________________
1,000,000 _______________________________________
500,000 _______________________________________
0 _______________________________________
'00 '05 '10 '15 '16 '17 '18 '19

However, when we look at the change in the number of golfers
since 2005; we get a conflicting set of numbers. There were about
416,000 golfers in 2005 and that number was about 228,000 in
2019. That decrease of -40% is much larger than the -30% drop
in golf participation in the US over that period.
500,000
400,000
300,000
200,000
100,000
0

________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
'05

'09

'10

'14

'15

'16

'17

'18

'19

Clearly, there may be some market factors at work that are
causing this location to have steady rounds demand in spite of a
dwindling number of golfers. Of course, this means the number
of rounds played per remaining golfer (Frequency) is increasing
dramatically.
When we look at the Age, Ethnicity and Income variables,
we start to see potential reasons for this apparent dilemma. We
further break down this data into separate 10, 20 and 30 minute
drivetimes.
Demographic
(Index vs. State)

10 Min.
drivetime

20 Min.
drivetime

30 Min.
drivetime

Pop. Age Index

107

100

96

Ethnicity Index

110

92

79

HH Income Index

116

100

100

Green=Above average (>105) Black=Neutral (95-105) Red=Below
average (<95)

Further investigation of 2000 and 2010 raw US Census demographics, we see the Ethnicity shifts that have caused the
number of golfers to decline. Black, Hispanic and to a lesser extent, Asian ethnic groups have significantly lower golf participation rates. The shift over the last 2 decades has been pronounced
and likely means the number of golfers in the area will remain

"Clear Solutions to
Golf 's Business Issues"

Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.808.7651

4 THE PELLUCID PERSPECTIVE

OCTOBER 2020


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The Pellucid Perspective - October 2020

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2020

TOC
Pandemic creates an unusual, upward pricing dilemma
How high is up? Based on current information, no one really knows
Are we currently selling golf below cost (yes); why?
September GPH slight down, current dynamics will absorb that
Aug Utilization again up double-digits, weather not a factor in current surge!
Pittsburgh #24 in new ranking, aided by better-than-average supply-demand balance
16 Activities; Transacts & For Sales comprise bulk of activity
The Pellucid Perspective - October 2020 - TOC
The Pellucid Perspective - October 2020 - Pandemic creates an unusual, upward pricing dilemma
The Pellucid Perspective - October 2020 - 3
The Pellucid Perspective - October 2020 - 4
The Pellucid Perspective - October 2020 - 5
The Pellucid Perspective - October 2020 - How high is up? Based on current information, no one really knows
The Pellucid Perspective - October 2020 - 7
The Pellucid Perspective - October 2020 - 8
The Pellucid Perspective - October 2020 - 9
The Pellucid Perspective - October 2020 - Are we currently selling golf below cost (yes); why?
The Pellucid Perspective - October 2020 - 11
The Pellucid Perspective - October 2020 - September GPH slight down, current dynamics will absorb that
The Pellucid Perspective - October 2020 - 13
The Pellucid Perspective - October 2020 - Aug Utilization again up double-digits, weather not a factor in current surge!
The Pellucid Perspective - October 2020 - 15
The Pellucid Perspective - October 2020 - Pittsburgh #24 in new ranking, aided by better-than-average supply-demand balance
The Pellucid Perspective - October 2020 - 17
The Pellucid Perspective - October 2020 - 16 Activities; Transacts & For Sales comprise bulk of activity
The Pellucid Perspective - October 2020 - 19
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