The Pellucid Perspective - February 2021 - 12

INDUSTRY
SCORECARD

Dec Utilization up on continued rounds
strength, finishes the year ~60%!
Industry Key Performance Indicators at-a-glance

Rounds by Facility Type Dec 2020
All Fac.
Types

Public
Access

Private

50.0% ___________________________________________
45.2%
45.0% ___________________________________________
37.7%
40.0% ___________________________________________
34.7%
___________________________________________
35.0%
30.0% ___________________________________________
25.0% ___________________________________________
19.9%
20.0% ___________________________________________
13.9%
15.0% ___________________________________________
12.4%
10.0% ___________________________________________
5.0% ___________________________________________
0.0% ___________________________________________

n Curr Month 	
n Curr YtD

Looking at demand for December as reported by Golf Datatech,
our streak of double-digit gains continued (but decelerated) for
a 7th consecutive month as rounds demand registered up 37%
vs. Year Ago (YA), with continued strength across both Public
and Private sectors. This slightly strengthened the Year-to-Date
(YtD) figure which finished at +14% vs. '19. For the YtD period, Private came up fractionally short of the magic +20% mark
while Public retained clearance of the +10% milestone finishing
up 12%. That leads us to the monthly question of " How much
of the December change was due to weather vs. changes in golfer
engagement? " For the answer to that question, we'll need to look
at the month via Pellucid's unique view of Utilization.

Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '19 value of 53%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the
weather-neutral performance of the average facility and how it's
changing during the year vs. the benchmark.
The great news for the month is that the continued surge in
rounds demand was in spite of the previously-reported -6%
GPH result producing an 8th consecutive month of Utilization
gains (see Utilization timeseries chart nearby) when compared
to the '19 YE benchmark. For the YtD period, the December
gain enhanced the previous mark finishing +6 pts for the year.
This continues the textbook scenario for long-term golf recovery; demand increases independent of weather vagaries.

Utilization & Point Change Dec 2020
n %Utilization	

n Pt. Chng vs. FY '19

Curr. Month

YtD

90.0% _______________________________________ - 30.0
78.0%
80.0% _______________________________________
24.1

70.0% _______________________________________

- 25.0

60.1%

60.0% _______________________________________ - 20.0
50.0% _______________________________________
40.0% _______________________________________

- 15.0

30.0% _______________________________________ - 10.0
6.2

20.0% _______________________________________
10.0% _______________________________________

- 5.0

0.0% _______________________________________ - 0.0
Source: GDT/NGCOA/NGF alliance, Pellucid

12 The Pellucid Perspective

February 2021



The Pellucid Perspective - February 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2021

TOC
Retain half the gain in ‘21; a realistic national industry rallying cry
Applying Kentucky Windage to distance debate, betting and 2020’s performance
January GPH gives a cold shoulder, lots of golf left to play though
Dec Utilization up on continued rounds strength, finishes the year ~60%!
Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - TOC
The Pellucid Perspective - February 2021 - Retain half the gain in ‘21; a realistic national industry rallying cry
The Pellucid Perspective - February 2021 - 3
The Pellucid Perspective - February 2021 - 4
The Pellucid Perspective - February 2021 - 5
The Pellucid Perspective - February 2021 - Applying Kentucky Windage to distance debate, betting and 2020’s performance
The Pellucid Perspective - February 2021 - 7
The Pellucid Perspective - February 2021 - 8
The Pellucid Perspective - February 2021 - 9
The Pellucid Perspective - February 2021 - January GPH gives a cold shoulder, lots of golf left to play though
The Pellucid Perspective - February 2021 - 11
The Pellucid Perspective - February 2021 - Dec Utilization up on continued rounds strength, finishes the year ~60%!
The Pellucid Perspective - February 2021 - 13
The Pellucid Perspective - February 2021 - Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
The Pellucid Perspective - February 2021 - 15
The Pellucid Perspective - February 2021 - Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - 17
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