The Pellucid Perspective - February 2021 - 13

Golf Playable Hours 2021 Monthly % Chng vs. Year Ago
0%
-2%
-4%
-6%
-8%
-10%
-12%
-14%
-16%
-18%

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Q1

YtD

Q2

Q3

Q4

________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
-17%
-17%
Source: Pellucid

In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours or GPH) so
our readers can see how the year is playing out at the national level. Again, if you want the 45 regional, the 61 markets or individual
facility-specific figures, you can get those by subscribing either to the Pellucid Publications Membership program, the Geographical
Weather Impact reports or Cognilogic (individual facility down to daily level) at the Pellucid website (see links below to the specific
web pages for each product).
The above graphic shows the significant GPH hit in January. As we saw in the December demand figures against negative
GPH, there's good chance that rounds for January will still finish up with likely just a " dent " due to weather. If you want a look
into our weather forecasting " crystal ball " for our '21 year-end " call " for weather at the national level you can get that by subscribing
HERE For individual facilities, our web-based, facility-specific weather forecast service for the next 60 days, Cognilogic Foresight,
is the tool of choice. It's an annual service so you can always see what we're forecasting in Capacity Rounds for your facility by
contacting Stuart Lindsay.
Pellucid Publications Membership

Geographical Weather Impact

Cognilogic

Utilization Rate 2020 Monthly Point Chng vs. Prior Full Year
Jan

30.0
25.0
20.0
15.0
10.0
5.0
-
(5.0)
(10.0)
(15.0)
(20.0)
(25.0)

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

YD
________________________________________________________________________________________________
24.1
________________________________________________________________________________________________
________________________________________________________________________________________________
16.3
14.9
________________________________________________________________________________________________
12.2
10.7
10.1
________________________________________________________________________________________________
7.2
6.2
4.7
4.2
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
(4.4)
________________________________________________________________________________________________
________________________________________________________________________________________________
(13.6)
________________________________________________________________________________________________
(20.1)
________________________________________________________________________________________________
Source: Golf Datatech & Pellucid

The above graphic represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (53%) to determine if we improved or lost utilization in the current month.
Continuing the current trend, against the down December weather, we saw continued double-digit gains in demand which
produced a 24 point Utilization gain for the month strengthening the YtD figure to end ~+6 pts. As you see in the " staircase " above
since May, we've now posted 8 consecutive months of Utilization gains. Jim's January call that December rounds would shake
off the GPH decline and continue to march higher came true. The next test of his prognosis powers is whether January demand
will be +20% or greater, even in spite of the -17% GPH decline outlined in the Weather Impact section of this issue. " Ladies and
gentlemen, place your bets... "
www.PellucidCorp.com

The Pellucid Perspective

13


https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-c60126192 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/services/cognilogic-weather-impact http://WWW.PELLUCIDCORP.COM

The Pellucid Perspective - February 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2021

TOC
Retain half the gain in ‘21; a realistic national industry rallying cry
Applying Kentucky Windage to distance debate, betting and 2020’s performance
January GPH gives a cold shoulder, lots of golf left to play though
Dec Utilization up on continued rounds strength, finishes the year ~60%!
Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - TOC
The Pellucid Perspective - February 2021 - Retain half the gain in ‘21; a realistic national industry rallying cry
The Pellucid Perspective - February 2021 - 3
The Pellucid Perspective - February 2021 - 4
The Pellucid Perspective - February 2021 - 5
The Pellucid Perspective - February 2021 - Applying Kentucky Windage to distance debate, betting and 2020’s performance
The Pellucid Perspective - February 2021 - 7
The Pellucid Perspective - February 2021 - 8
The Pellucid Perspective - February 2021 - 9
The Pellucid Perspective - February 2021 - January GPH gives a cold shoulder, lots of golf left to play though
The Pellucid Perspective - February 2021 - 11
The Pellucid Perspective - February 2021 - Dec Utilization up on continued rounds strength, finishes the year ~60%!
The Pellucid Perspective - February 2021 - 13
The Pellucid Perspective - February 2021 - Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
The Pellucid Perspective - February 2021 - 15
The Pellucid Perspective - February 2021 - Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - 17
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