The Pellucid Perspective - February 2021 - 14

MARKET FOCUS

Tampa weighs in at #20
in new ranking, can't
bring ourselves to call it
" Cham-pa " ...

Tampa, FL Core Business Statistical
Area (CBSA)

I

n this monthly section we profile one of the Top 25 US Golf
Markets based on a Pellucid composite score of the golfer
base, the supply level and rounds demand. Within that Top
25 universe, we then rank them based on relative health using
a Pellucid weighted scoring system of 7 variables ranging from
Population Growth to Avg. Facility Utilization. With our 2019
update of the Top 25 we continue to flip the tables and start from
the bottom and work our way up (because we never get to the bottom of the list before the next update in the top-down method).
For regular followers of this column, you'll notice 2 changes in the
map above and noted in the Legend: 1) We're now distinguishing within Public-Regulation Length the Munis (green symbols)
vs. For Profits (blue symbols) and 2) We've added Closed Courses
since 2000 (black symbols). Our recently-released '20 version of
the GLMA contains numerous enhancements in supply tracking
as well as annual timeseries charts for rounds ('00-'19) and golfers
('05-'19) for every US location.
In this issue, we'll profile the 19th-ranked market, the Tampa,
FL Metro CBSA. We know you'll think we picked this market
for this issue for some recent, obscure sporting event that just took
place but, if you look back at last month's issue and see that Cincinnati was the 20th-ranked market you'll see that we just happened
to land here at 19, in Tampa, for the February '21 issue (and, besides, you know we never manipulate the facts or numbers for our
benefit, like some other FL-based entities are wont to do, ha, ha).
By rounds demand (one of our 3 selection criteria for initial inclusion in the Top 25 list), Tampa punches slightly above
its composite ranking weight coming in 15th in rounds among
US markets with facility-reported annual demand of nearly 4M
rounds (that's the through-the-turnstiles tally which counts both
local and tourist play). Looking at the golf consumer base, we see
that the market is home to a healthy local golfer base of ~212K
golfers (this is local, resident population only). That golfer base
is served by a moderate supply base of 136 18-hole equivalent
(EHE) facilities producing an average ratio of roughly 1.6K local
resident golfers per EHE, a level slightly higher than the national
average (119 index).
The supply mix vs. the national distribution across Pellucid's
five access/value/usage segments shows a marked bias to the
Private segment vs. the national distribution (37% of holes, 127
index). The split between Private/Public is 37%/63% tilts to Private vs. the national average of 28%/72%. The balance between
Value-added golf supply (Private & Public Premium) vs. Value

14 THE PELLUCID PERSPECTIVE

Private

PubPubPremium Premium
FPROF
MUNI

PubValue
FPROF

PubValue
MUNI

Golfer Base
- Est. # of Golfers (Ks)
- # of 18 Hole Equivalent Facilities
- Golfers per 18-Hole Equiv.

PubPrice
FPROF

PubPrice
MUNI

Closed

Tot US

Index
vs. US

211.8 21,065
136 16,034
1,558 1,314

119

2,268
37%
13%
22%
17%
11%

29%
25%
23%
15%
8%

127
52
95
116
134

6%
59%

11%
-7%

53%

-17%

3,879,667
28.5
38%

26.5
42%

Tampa, FL

Supply Mix
Tot. Holes
- Private
- Pub-Prem
- Pub-Val
- Pub-Price
- Learn & Prac
Supply/Demand Balance
- '00-'19 Cume Supply Growth/Decline
- '00-'19 Cume Rds Demand Growth/
Decline+
- '00-'19 Cume Mkt Supply Dilution
(-)/Absorption (+) Level*+
Av. Facility Throughput & Efficiency
Tot. Facility-reported Rounds
- Avg. Ann Rds Velocity (Ks, per EHE)
- %Utilization Rate

Learning
&
Practice

108
91

* Period % Chng in Rds vs. Period % Chng in Supply

Above average level vs. US (Index >105)
Average level vs. US (Index 95-104)
Below average level vs. US (Index <95)

golf (Public Value, Price and Learning & Practice) is 50%/50%
skewing slightly to Value-added golf vs. the national average of
47%/53% (driven by the Private component). Remember also
FEBRUARY 2021



The Pellucid Perspective - February 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2021

TOC
Retain half the gain in ‘21; a realistic national industry rallying cry
Applying Kentucky Windage to distance debate, betting and 2020’s performance
January GPH gives a cold shoulder, lots of golf left to play though
Dec Utilization up on continued rounds strength, finishes the year ~60%!
Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - TOC
The Pellucid Perspective - February 2021 - Retain half the gain in ‘21; a realistic national industry rallying cry
The Pellucid Perspective - February 2021 - 3
The Pellucid Perspective - February 2021 - 4
The Pellucid Perspective - February 2021 - 5
The Pellucid Perspective - February 2021 - Applying Kentucky Windage to distance debate, betting and 2020’s performance
The Pellucid Perspective - February 2021 - 7
The Pellucid Perspective - February 2021 - 8
The Pellucid Perspective - February 2021 - 9
The Pellucid Perspective - February 2021 - January GPH gives a cold shoulder, lots of golf left to play though
The Pellucid Perspective - February 2021 - 11
The Pellucid Perspective - February 2021 - Dec Utilization up on continued rounds strength, finishes the year ~60%!
The Pellucid Perspective - February 2021 - 13
The Pellucid Perspective - February 2021 - Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
The Pellucid Perspective - February 2021 - 15
The Pellucid Perspective - February 2021 - Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - 17
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