The Pellucid Perspective - February 2021 - 7

it's too easy; then we should get concerned. I'll take the over as
to when a focus group will give us those results.
Gambling and golf are inextricably linked. In 1387, a city in
Holland banned the playing of " Kolf " on the basis that gambling
was prohibited within the city limits. While James II banned
golf as a distraction from archery training necessary for defense
of the Kingdom, James IV not only reversed the ban but " there
are clear entries in the treasurer accounts at least between 1502
and 1506 that show expenses for golf clubbis and ballis for the
king. In addition to that, the same books indicated that the king
has lost three French crowns in a golf bet " . Golfexpert.com.
Jon Last's Sports and Leisure Research Group's 2017 Omnibus Survey told us that over 70% of his respondents gamble -
with well over 90% of the amounts being " modest " wagers under
$100. Personally, it's amazing and ironic how my golf group's $2$4 Nassau's can make wealthy doctors, lawyers, accountants and
corporate CEOs utter unprintable and creative expletives after
missing a 3 foot putt that could have saved a $2 press.
Conversely, how would I feel if I had placed a bet on Jordan
Spieth this weekend and been undone by a Sasha Baron Cohen
impersonator making noise in his backswing? If you don't think
we will see more bad behavior now that betting is legal and virtual, you might be in the market for the London Bridge in Lake
Havasu a couple hours from TPC Scottsdale. I may like the
fun that modest wagers add to my own golf experience; but big

www.PellucidCorp.com

bets on PGA Tour performances where one fan can impact the
outcome might have some gamblers jumping instead of buying.
Just as with any distance decisions; only time and additional
research will determine the success of adding gambling to arsenal of weapons used to get people engaged with the game of
golf. The PGA of America and the PGA Tour are betting on a
positive result. Let's hope we aren't invoking the ghost of Shoeless Joe Jackson, the shame of Pete Rose or the memories of
point shaving scandals too numerous to mention.
Nowhere will additional and better research be more necessary than to track the surge in golf interest in 2020 and our
efforts to sustain that interest going forward. As someone who
has spent decades doing golf industry market research; I have
had to try and make sense of unbalanced surveys, anecdotal
empirical evidence, inconsistent methodologies and poor participation that litter the landscape of material we use to guide
us to what we hope are good business decisions. While Pellucid
has helped with the introduction of some standardized methodologies for weather, customer identification and demographic
analytics, and we now could have better and faster access to
Point of Sale data on many platforms; much of that capability
goes unused and/or is not shared with impartial reporting entities. The demise of the PGA's Performance Track and decreased
reporting to Golf Datatech are noteworthy examples.
Good market research does three things - it measures past

The Pellucid Perspective

7


http://www.Golfexpert.com https://business.golfnow.com/ http://WWW.PELLUCIDCORP.COM

The Pellucid Perspective - February 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2021

TOC
Retain half the gain in ‘21; a realistic national industry rallying cry
Applying Kentucky Windage to distance debate, betting and 2020’s performance
January GPH gives a cold shoulder, lots of golf left to play though
Dec Utilization up on continued rounds strength, finishes the year ~60%!
Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - TOC
The Pellucid Perspective - February 2021 - Retain half the gain in ‘21; a realistic national industry rallying cry
The Pellucid Perspective - February 2021 - 3
The Pellucid Perspective - February 2021 - 4
The Pellucid Perspective - February 2021 - 5
The Pellucid Perspective - February 2021 - Applying Kentucky Windage to distance debate, betting and 2020’s performance
The Pellucid Perspective - February 2021 - 7
The Pellucid Perspective - February 2021 - 8
The Pellucid Perspective - February 2021 - 9
The Pellucid Perspective - February 2021 - January GPH gives a cold shoulder, lots of golf left to play though
The Pellucid Perspective - February 2021 - 11
The Pellucid Perspective - February 2021 - Dec Utilization up on continued rounds strength, finishes the year ~60%!
The Pellucid Perspective - February 2021 - 13
The Pellucid Perspective - February 2021 - Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
The Pellucid Perspective - February 2021 - 15
The Pellucid Perspective - February 2021 - Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - 17
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
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