The Pellucid Perspective - February 2021 - 8

Pellucid's '20 State of the Industry
is now available for purchase!
Available in three product offerings:
n Pellucid Publications Membership (SoI Suite below plus all 	
	 of Pellucid's monthly/annual publications) - $495
n SoI Suite (60+ slide .ppt, 25-30 pg .pdf, access to the 90 	
	 minute recorded presentation by Jim & Stuart) - $249
n SoI Presentation (just the 60+ slide .ppt) - $100
Provides insights into:
*	

'20 results for the 3 cardinal industry metrics; Utilization, Avg. Facility Velocity,
Consumer Play Rate

*	

'20 results and historical perspective on Rounds, Supply Change, Weather Impact
(and '21 forecast), size, shape and change in consumer franchise

*	

'20 projections on source of 60M incremental rounds, which golfer groups
contributed, is it sustainable in '21?

*	

Did you get your fair share of the COVIdend, how do you know?

*	

You can't develop a relationship with new golfers if you can't identify and value them

*	

Customer profile enhancement and why it's critical to retention and " inciting " higher
frequency

2020 State of the Industry:
Golf One of the Few COVID Beneficiaries
Pellucid/Edgehill
January 2021
© 2021 Pellucid/Edgehill, all rights reserved

1

More numbers than you can fathom to support the above
observations and recommendations; it should be part of every
industry professional's reference library!
8 The Pellucid Perspective

February 2021


https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-National-p235240904 https://www.pellucidcorp.com/purchase-reports/Full-State-of-the-Industry-portfolio-p235257954 https://www.pellucidcorp.com/purchase-reports/Best-Price-State-of-the-Industry-Presentation-p235256603 http://www.pellucidcorp.com http://www.pellucidcorp.com

The Pellucid Perspective - February 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2021

TOC
Retain half the gain in ‘21; a realistic national industry rallying cry
Applying Kentucky Windage to distance debate, betting and 2020’s performance
January GPH gives a cold shoulder, lots of golf left to play though
Dec Utilization up on continued rounds strength, finishes the year ~60%!
Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - TOC
The Pellucid Perspective - February 2021 - Retain half the gain in ‘21; a realistic national industry rallying cry
The Pellucid Perspective - February 2021 - 3
The Pellucid Perspective - February 2021 - 4
The Pellucid Perspective - February 2021 - 5
The Pellucid Perspective - February 2021 - Applying Kentucky Windage to distance debate, betting and 2020’s performance
The Pellucid Perspective - February 2021 - 7
The Pellucid Perspective - February 2021 - 8
The Pellucid Perspective - February 2021 - 9
The Pellucid Perspective - February 2021 - January GPH gives a cold shoulder, lots of golf left to play though
The Pellucid Perspective - February 2021 - 11
The Pellucid Perspective - February 2021 - Dec Utilization up on continued rounds strength, finishes the year ~60%!
The Pellucid Perspective - February 2021 - 13
The Pellucid Perspective - February 2021 - Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
The Pellucid Perspective - February 2021 - 15
The Pellucid Perspective - February 2021 - Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - 17
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
https://www.nxtbookmedia.com