The Pellucid Perspective - February 2021 - 9

INDUSTRY ISSUES
& TRENDS

Nowhere will additional and better research be more
necessary than to track the surge in golf interest in 2020 and
our efforts to sustain that interest going forward.
performance, provides guidance for future decisions and then
determines the effectiveness of those decisions. It also requires
the use of some Kentucky Windage in those decisions because
the future is always somewhat uncertain. While we can't anticipate a variable like what we saw in 2020; we can take some
steps to measure our 2020 performance and what to track for
2021.
1.
2.
3.
4.
5.

Did we match the rounds increase for our market in
2020?
How many " new " customers did we attract last year?
(Those that did not play in at least 2019 or better yet
2018 as well)
Monitor how many of those new customers come back
in 2021
Track rounds in 2021 on a " weather neutral " basis
against 2020 for both your course and your market.
Compare Revenue with 2020 - Overall, by Round
Played and by Available Rounds

6.

Compare Revenue and Transactions by Hour (should
be broken down by Day of Week in addition to
Monthly) for 2020 and 2021

If we take those steps in 2021, the amount of Kentucky
Windage will be reduced for business decisions going forward. If we share some of those results in a secure, impartial
and anonymous way, we will also be able to create a framework
that will better measure the impact of other industry decisions
regarding distance and whether gambling helps create new interest. It will also expand our knowledge base to evaluate other
golf programs and initiatives as well.
Newton upset a lot of established academics at the Royal
Society in 1686, but all he did was expand the world's understanding of gravity. I doubt Daniel Boone or Simon Kenton
read Newton, but their innate understanding of gravity only
enhanced their calculations of windage and made an enduring
contribution to American vernacular, even if it should have been
Pennsylvania Windage.
n

Wickenburg Ranch Golf & Social Club
Wickenburg, Arizona

DISC OV ER

the troon approach

Troon's collection of daily-fee, resort, private, and semi-private facilities create
memorable member and guest experiences at renowned clubs around the world.
By utilizing the professional expertise of our team and collaborating with our clients,
we reinvigorate golf courses and club communities, making them relevant, healthy,
and sustainable. To learn more, contact our Troon® Business Development Team at
480.477.0505, or visit TROONMGT.COM to check out our new video about who we
are and why our clients partner with us.

WWW.PELLUCIDCORP.COM

Matt Kuchar
Team Troon

THE PELLUCID PERSPECTIVE

9


https://www.troon.com/management-services/?utm_source=website&utm_medium=Banner&utm_campaign=TroonMGT_PellucidPerspective http://WWW.PELLUCIDCORP.COM

The Pellucid Perspective - February 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2021

TOC
Retain half the gain in ‘21; a realistic national industry rallying cry
Applying Kentucky Windage to distance debate, betting and 2020’s performance
January GPH gives a cold shoulder, lots of golf left to play though
Dec Utilization up on continued rounds strength, finishes the year ~60%!
Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - TOC
The Pellucid Perspective - February 2021 - Retain half the gain in ‘21; a realistic national industry rallying cry
The Pellucid Perspective - February 2021 - 3
The Pellucid Perspective - February 2021 - 4
The Pellucid Perspective - February 2021 - 5
The Pellucid Perspective - February 2021 - Applying Kentucky Windage to distance debate, betting and 2020’s performance
The Pellucid Perspective - February 2021 - 7
The Pellucid Perspective - February 2021 - 8
The Pellucid Perspective - February 2021 - 9
The Pellucid Perspective - February 2021 - January GPH gives a cold shoulder, lots of golf left to play though
The Pellucid Perspective - February 2021 - 11
The Pellucid Perspective - February 2021 - Dec Utilization up on continued rounds strength, finishes the year ~60%!
The Pellucid Perspective - February 2021 - 13
The Pellucid Perspective - February 2021 - Tampa weighs in at #20 in new ranking, can’t bring ourselves to call it “Cham-pa”...
The Pellucid Perspective - February 2021 - 15
The Pellucid Perspective - February 2021 - Only 5 Activities but some interesting “story situations”
The Pellucid Perspective - February 2021 - 17
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