The Pellucid Perspective - March 2021 - 14

MARKET FOCUS

Detroit punches in at #18 in latest ranking, golf
working its way back from the city's abyss
Detroit, MI Core Business Statistical
Area (CBSA)

I

n this monthly section we profile one of the Top 25 US Golf
Markets based on a Pellucid composite score of the golfer
base, the supply level and rounds demand. Within that Top
25 universe, we then rank them based on relative health using
a Pellucid weighted scoring system of 7 variables ranging from
Population Growth to Avg. Facility Utilization. With our 2019
update of the Top 25 we continue to flip the tables and start
from the bottom and work our way up (because we never get to
the bottom of the list before the next update in the top-down
method). For regular followers of this column, you'll notice 2
changes in the map above and noted in the Legend: 1) We're
now distinguishing within Public-Regulation Length the Munis (green symbols) vs. For Profits (blue symbols) and 2) We've
added Closed Courses since 2000 (black symbols). Our recentlyreleased '20 version of the GLMA contains numerous enhancements in supply tracking as well as annual timeseries charts for
rounds ('00-'19) and golfers ('05-'19) for every US location.
In this issue, we'll profile the 18th-ranked market, the Detroit, MI Metro CBSA. One has to
admire the grit, determination and
One has to admire the perseverance that the city collecgrit, determination
tively has shown to claw their way
and perseverance that back from the largest US municipality bankruptcy in history back in
the city collectively
'13. Along with that we've seen the
has shown to claw
golf supply correct in parallel to the
city's fortune which has helped their
their way back
supply/demand balance improve
from the largest
markedly as shown below. Along
US municipality
the way however there are bumps
bankruptcy in history such as the fact that Detroit doesn't
appear to be catching the full COback in '13.
VIdend based on Golf Datatech's
Dec '20 figures (+5% vs. US +14%).
By rounds demand (one of our 3 selection criteria for initial inclusion in the Top 25 list), Detroit punches well above its composite ranking weight coming in 11th in rounds among US markets
with facility-reported annual demand of ~5.5M rounds (that's the
through-the-turnstiles tally which counts both local and tourist
play). Looking at the golf consumer base, we see that the market
is home to a healthy local golfer base of ~400K golfers (this is local,
resident population only). That golfer base is served by an ample
supply base of 210 18-hole equivalent (EHE) facilities producing
an average ratio of nearly 2K local resident golfers per EHE, a level
well above the national average (151 index).
The supply mix vs. the national distribution across Pellu-

14 The Pellucid Perspective

Private

PubPubPremium Premium
FPROF
MUNI

PubValue
FPROF

PubValue
MUNI

Golfer Base
- Est. # of Golfers (Ks)
- # of 18 Hole Equivalent Facilities
- Golfers per 18-Hole Equiv.

PubPrice
FPROF

Learning
&
Practice

Closed

Tot US

Index
vs. US

416.4 21,065
210 16,034
1,983 1,314

151

3.360
24%
28%
26%
16%
6%

29%
25%
23%
15%
8%

81
114
114
108
70

4%
-6%

11%
-7%

-10%

-17%

5,551,514
26.4
55%

26.5
42%

Detroit, MI

Supply Mix
Tot. Holes
- Private
- Pub-Prem
- Pub-Val
- Pub-Price
- Learn & Prac
Supply/Demand Balance
- '00-'19 Cume Supply Growth/Decline
- '00-'19 Cume Rds Demand Growth/		
	Decline+
- '00-'19 Cume Mkt Supply Dilution
	
(-)/Absorption (+) Level*+
Av. Facility Throughput & Efficiency
Tot. Facility-reported Rounds
- Avg. Ann Rds Velocity (Ks, per EHE)
- %Utilization Rate

PubPrice
MUNI

100
131

* Period % Chng in Rds vs. Period % Chng in Supply

Above average level vs. US (Index >105)
Average level vs. US (Index 95-104)
Below average level vs. US (Index <95)

March 2021



The Pellucid Perspective - March 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - March 2021

TOC
Golf Math 404: We’re enabling it, who and how many will adopt/embrace it?
“Shift happens”: How are closures & transactions changing in volume and shape?
February GPH results are “chilling”, down double-digits (again)
Jan Utilization up double-digits for 8th consecutive month, bucking poor weather!
Detroit punches in at #18 in latest ranking, golf working its way back from the city’s abyss
17 Activities captured; Transactions/For Sales dominate with 12, no closures!
The Pellucid Perspective - March 2021 - TOC
The Pellucid Perspective - March 2021 - Golf Math 404: We’re enabling it, who and how many will adopt/embrace it?
The Pellucid Perspective - March 2021 - 3
The Pellucid Perspective - March 2021 - 4
The Pellucid Perspective - March 2021 - 5
The Pellucid Perspective - March 2021 - “Shift happens”: How are closures & transactions changing in volume and shape?
The Pellucid Perspective - March 2021 - 7
The Pellucid Perspective - March 2021 - 8
The Pellucid Perspective - March 2021 - 9
The Pellucid Perspective - March 2021 - February GPH results are “chilling”, down double-digits (again)
The Pellucid Perspective - March 2021 - 11
The Pellucid Perspective - March 2021 - Jan Utilization up double-digits for 8th consecutive month, bucking poor weather!
The Pellucid Perspective - March 2021 - 13
The Pellucid Perspective - March 2021 - Detroit punches in at #18 in latest ranking, golf working its way back from the city’s abyss
The Pellucid Perspective - March 2021 - 15
The Pellucid Perspective - March 2021 - 17 Activities captured; Transactions/For Sales dominate with 12, no closures!
The Pellucid Perspective - March 2021 - 17
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