The Pellucid Perspective - March 2021 - 15

cid's five access/value/usage segments shows a slight bias to the
Public-Premium and Value segments vs. the national distribution
(both ~114 index). The split between Private/Public is 24%/76%,
similar to the national average of 28%/72%. The balance between
Value-added golf supply (Private & Public Premium) vs. Value
golf (Public Value, Price and Learning & Practice) is 52%/48%
skewing slightly to Value-added golf vs. the national average of
47%/53% (driven by Public-Premium). Remember also that we
establish the Premium/Value/Price segments by individual market
so that's factoring in differences in cost of living/cost of golf as we
cross markets (unlike NGF where Manhattan NY has the same
price segmentation as Manhattan KS, go figure). Within PublicRegulation golf, the distribution between
Premium/Value/Price is 40%/37%/23%
which is near-dead-on the national picture of 39%/37%/24%.
Using our new methodology for calculating Supply/Demand equilibrium
and how the picture has changed from
'00-'19 based on rounds demand change
vs. supply change, you can see in the table
above that Supply expanded a modest 4%
over that period, significantly lower than
the national average of 11% (a Compound Annual Change Rate (CACR) of
roughly 0.6%). On the facility-reported
rounds demand side of the equilibrium
equation, that modest supply expansion
was accompanied by a modest rounds
demand decline over the '00-'19 period
of 6%, similar to the benchmark -7% US
level. The confluence of these two factors
results in the cumulative supply dilution
resting at -10% or about half the national
benchmark of -17%. This suggests that
Detroit is well on the road to a rebalance
of supply/demand (but isn't currently
capitalizing on the COVID tailwind).
Looking at the productivity of the average facility using our proprietary velocity measure, they produce ~ 26K rounds
per year which is spot on to the national
average. Applying our industry-exclusive
Utilization measure (played rounds/capacity rounds), we see that, after weather
adjustment, the market outperforms the
US " productivity " rate with a 55% Utilization Rate (131 index).
In summary, the golf scene in Motown
is similarly clawing its way back from the
brink and, when viewed through the lens
of the above metrics, is making steady
progress back to health and equilibrium.
They've taken more than their share of
pain in closings over the past decade but,
unlike other markets where it's been more
www.PellucidCorp.com

protracted, the sharp sudden number of closures will get them back
to health sooner for those who survive. As an analyst, we'd call
Detroit a good mid-to-long term bet for golf but there will be a
number of bogeys and birdies along the way. Like our golf game,
the challenge will be avoiding those " snowmen " in any given year.
If you'd like more detailed market profiling there are 3 ways
to get it:
*	
*	
*	

Single location Golf Local Market Analysis
Top 25 US Golf Markets Ranking Scorecard
Golf Local Market Analyzer software license (unlimited
analyses, web-delivered, 24/7)

The Pellucid Perspective

15


https://www.pellucidcorp.com/purchase-reports/GLMA-Data-workbook-p235238751 https://www.pellucidcorp.com/purchase-reports/Top-25-US-Golf-Markets-Scorecard-c60114161 https://www.pellucidcorp.com/purchase-reports/GLMA-annual-license-Basic-edition-p235240900 https://www.kempersports.com/ http://www.PellucidcorP.com

The Pellucid Perspective - March 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - March 2021

TOC
Golf Math 404: We’re enabling it, who and how many will adopt/embrace it?
“Shift happens”: How are closures & transactions changing in volume and shape?
February GPH results are “chilling”, down double-digits (again)
Jan Utilization up double-digits for 8th consecutive month, bucking poor weather!
Detroit punches in at #18 in latest ranking, golf working its way back from the city’s abyss
17 Activities captured; Transactions/For Sales dominate with 12, no closures!
The Pellucid Perspective - March 2021 - TOC
The Pellucid Perspective - March 2021 - Golf Math 404: We’re enabling it, who and how many will adopt/embrace it?
The Pellucid Perspective - March 2021 - 3
The Pellucid Perspective - March 2021 - 4
The Pellucid Perspective - March 2021 - 5
The Pellucid Perspective - March 2021 - “Shift happens”: How are closures & transactions changing in volume and shape?
The Pellucid Perspective - March 2021 - 7
The Pellucid Perspective - March 2021 - 8
The Pellucid Perspective - March 2021 - 9
The Pellucid Perspective - March 2021 - February GPH results are “chilling”, down double-digits (again)
The Pellucid Perspective - March 2021 - 11
The Pellucid Perspective - March 2021 - Jan Utilization up double-digits for 8th consecutive month, bucking poor weather!
The Pellucid Perspective - March 2021 - 13
The Pellucid Perspective - March 2021 - Detroit punches in at #18 in latest ranking, golf working its way back from the city’s abyss
The Pellucid Perspective - March 2021 - 15
The Pellucid Perspective - March 2021 - 17 Activities captured; Transactions/For Sales dominate with 12, no closures!
The Pellucid Perspective - March 2021 - 17
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