The Pellucid Perspective - August 2021 - 9
PELLUCID'S GOLF MARKET RESEARCH CENTER CHARTER MEMBERSHIPS
Following a successful pilot period with just under 100 courses " test driving " Pellucid's Golf Market
Research Center (GMRC) for free during the months of Mar-May, we're now in the Charter Member
subscription period from 6/1-9/15/21. As a quick review, subscribing courses can sign into the GMRC
web portal, get access to their assigned facility and put in monthly Rounds, Revenue & Rate numbers.
This will then enable them to immediately view four reports, one for their market and the others specific
to their facility based on the input numbers:
n Immediately view a Market Summary for your Designated Marketing Area (DMA) from
Pellucid's Golf Local Market Analyzer tool
n Rounds monthly trend report showing comparative performance for each month to both the prior
('20) as well as the previous ('19) periods ('19 being especially helpful as non-COVID baseline figures)
n Utilization monthly trend report showing weather-adjusted rounds performance (i.e. how much
of your up/down was due to weather vs. changing consumer behavior?), also compared to '20 and '19
periods
n 7 Key Performance Indicators (KPIs) scorecard for any month/Year-to-Date
period in that window along with Units and % Change vs. Prior Year
* Golf Revenue
* Rounds
* Golf Rev. per Played Round
* Capacity Rounds (Pellucid proprietary
feature!)
* % Utilization (Pellucid proprietary feature!)
* Revenue per Available Round (RevpAR,
Pellucid proprietary feature!)
* % Discount Rate (Pellucid unique metric)
Subscribe here between 6/1-9/15/21 to be a designated a
Charter Member which provides the following benefits:
* Future " favored nation " pricing
* Cognilogic historical weather impact annual subscription
* Foresight Capacity Rounds forecasting annual
subscription (sample shown below)
* Participation in unique revenue rebate program in Yr 2 and
beyond based on participation & program revenue
For more information on the program, the web-based reports and the ease of inputting 3 values monthly
you can either:
* Read the 2 page summary or
* View the 18 minute webinar hosted by Jim K. and walking through the tool, a sample course and the
program details
Final " cherry on top " is that GMRC is an NGCOA SmartBuy product so NGCOA members receive a 10%
discount on the service. The sooner you subscribe, the sooner you can see how you're doing through July
through the Pellucid GMRC " lens! "
www.PellucidcorP.com
The Pellucid PersPecTive
9
https://www.pellucidcorp.com/gmrc-overview
https://register.gotowebinar.com/recording/7458806921132082700
http://www.PellucidcorP.com
The Pellucid Perspective - August 2021
Table of Contents for the Digital Edition of The Pellucid Perspective - August 2021
TOC
Municipal management moonshot from LA County
Moonshot rejoinder: One Small Step for the nation of LA...
18 Activities; Transactions continue to lead; Phil exits course ownerships
July GPH flat at -1%, Year-to-Date even flatter (-0.4%)
June Utilization holds steady, Year-to-Date figure softens to a “mere” 72%!
Motown occupies #18 in latest ranking, accelerated closures helping market stabilize
The Pellucid Perspective - August 2021 - TOC
The Pellucid Perspective - August 2021 - Moonshot rejoinder: One Small Step for the nation of LA...
The Pellucid Perspective - August 2021 - 3
The Pellucid Perspective - August 2021 - 4
The Pellucid Perspective - August 2021 - 5
The Pellucid Perspective - August 2021 - 6
The Pellucid Perspective - August 2021 - 7
The Pellucid Perspective - August 2021 - 8
The Pellucid Perspective - August 2021 - 9
The Pellucid Perspective - August 2021 - 18 Activities; Transactions continue to lead; Phil exits course ownerships
The Pellucid Perspective - August 2021 - 11
The Pellucid Perspective - August 2021 - July GPH flat at -1%, Year-to-Date even flatter (-0.4%)
The Pellucid Perspective - August 2021 - 13
The Pellucid Perspective - August 2021 - June Utilization holds steady, Year-to-Date figure softens to a “mere” 72%!
The Pellucid Perspective - August 2021 - 15
The Pellucid Perspective - August 2021 - Motown occupies #18 in latest ranking, accelerated closures helping market stabilize
The Pellucid Perspective - August 2021 - 17
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