The Pellucid Perspective - September 2021 - 8

FACILITY PERFORMANCE
TRACKING
as well as how many owner/operators cross over to the " the rebel
forces " and employing upward planning and actions. While I
can't guarantee that you'll outsmart, outoperate (is that a word?)
and outlast your competitors with this approach and actions, I've
got 25+ years of experience and lessons in Consumer Package
Goods that suggest my odds are good for anyone who wants to
take the " under " (those who choose the status quo). Talk and
speculation are cheap however; let's see what the next 3 months
brings in results and GMRC subscribers as the '21 season winds
down in the north and '22 planning begins in earnest.
Along those lines, the Charter Member program has expired
by the time you read this so the unique benefits of that
program which have been secured by our current subscribers
are passed and now " in the vault. " We're obviously still
interested though in non-Charter subscribers so we're going
to make a sporting proposition for new subscribers between
9/16-11/1:
* GMRC - unlimited annual access to:
o The Market Summary (golfers, golfers per EHE,
supply quantity & mix, supply/demand balance, average velocity
and Utilization), updated annually
o The Trends Reports (monthly and YtD bar charts for
Rounds and Utilization for '19, '20 and '21)
o The KPI Scorecard, for any month or YtD from '19
to '21, the 7-measure single-page scorecard from Rounds to %
Achieved Greens Fee with comparisons to the same period year
ago
* Cognilogic - Facility-level historical Golf Playable Hours and
Capacity rounds, from yesterday to the past 2 years, by day
(current month), by month and day-of-week (current YtD),
updated daily
* Foresight - Facility-level Capacity Rounds forecast for
the next 60 days in addition to key weather metrics by
day which inform our AccuWeather-powered rounds
forecast
Here's how you can join and start thinking directionally-upward
based on superior performance tracking for your individual
facility as well as getting quick, initial monthly and YtD visibility
into how our growing portfolio of courses and reportable markets
are doing across Pellucid/Edgehill's 7 KPIs.
* Read the program overview
* Watch a 15 minute webinar by Jim K. on the tool, reports and
applications (you'll have to register to watch the video, you're not
signing up for anything)
* Subscribe to get assigned to your course in GMRC and
start putting in your current year and historical numbers and
immediately see your weather-integrated trends and KPI
scorecard (if you're an NGCOA member email Jim for the
member discount code prior to ordering)
n
Advanced solutions in one software
COMPLETE CONTROL,
ENHANCED EFFICIENCY
Manage everything, from the tee sheet to
memberships, restaurants, maintenance and
more with the most powerful cloud-based
system available - G1.
G1 by the numbers
800+
Courses worldwide using G1
$640MM
In G1 orders in 2020
" The G1 product has been an excellent asset
to our company, and we're excited about its
potential to take us to the next level. "
Josh Brunet, general manager
Eagle Lakes Golf Club in Naples. Fla.
Visit business.golfnow.com
to learn more.
8 The Pellucid PersPecTive
September 2021
https://www.pellucidcorp.com/gmrc-overview https://register.gotowebinar.com/recording/7458806921132082700 https://www.pellucidcorp.com/purchase-reports/Golf-Market-Research-Center-c112031546 https://business.golfnow.com/experience-g1/

The Pellucid Perspective - September 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - September 2021

TOC
Dynamic Pricing: Is it working, will it work the same in ‘22?
GMRC is driving directionally upward plans, dialogues & actions
14 Activities; Transactions outpace closures 3:1 (good or bad?)
August GPH declines 5%, Year-to-Date swings to modest down (-1%)
July Utilization breaks winning streak, Year-to-Date figure still in the 70% neighborhood
Miami occupies #15 in current ranking, pretty even scorecard on upsides/downsides
The Pellucid Perspective - September 2021 - TOC
The Pellucid Perspective - September 2021 - Dynamic Pricing: Is it working, will it work the same in ‘22?
The Pellucid Perspective - September 2021 - 3
The Pellucid Perspective - September 2021 - 4
The Pellucid Perspective - September 2021 - 5
The Pellucid Perspective - September 2021 - GMRC is driving directionally upward plans, dialogues & actions
The Pellucid Perspective - September 2021 - 7
The Pellucid Perspective - September 2021 - 8
The Pellucid Perspective - September 2021 - 9
The Pellucid Perspective - September 2021 - 14 Activities; Transactions outpace closures 3:1 (good or bad?)
The Pellucid Perspective - September 2021 - 11
The Pellucid Perspective - September 2021 - August GPH declines 5%, Year-to-Date swings to modest down (-1%)
The Pellucid Perspective - September 2021 - 13
The Pellucid Perspective - September 2021 - July Utilization breaks winning streak, Year-to-Date figure still in the 70% neighborhood
The Pellucid Perspective - September 2021 - 15
The Pellucid Perspective - September 2021 - Miami occupies #15 in current ranking, pretty even scorecard on upsides/downsides
The Pellucid Perspective - September 2021 - 17
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