The Pellucid Perspective - October 2021 - 17

Jan Feb Mar
10%
5%
0%
-5%
-10%
-15%
-20%
1%
Golf Playable Hours 2021 Monthly % Chng vs. Year Ago
Aug Sep
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Apr
9%
3%
1%
I
I
I
I
I
-2%
I
-1%
-5%
-9%
-17%
I
I
I
I
I
I I I I I I
-1%
-2%
3%
-19%
Source: Pellucid
In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours or GPH) so
our readers can see how the year is playing out at the national level. Again, if you want the 45 regional, the 61 markets or individual
facility-specific figures, you can get those by subscribing either to the Pellucid Publications Membership program, the Geographical
Weather Impact reports or Cognilogic (individual facility down to daily level).
The above graphic shows the " flat " weather result for September which will make weather a non-factor, at the national level,
in whatever rounds played results we'll see (we've already seen the preview of September rounds from our Golf Market Research
Center Charter Members but we won't spoil it for you). The September result didn't change the YtD figure which remains in our
neutral zone (+/-2%) but on the negative side of the zero mark. If you want a look into our weather forecasting " crystal ball " for our
'21 year-end " call " at the national level you can get that by subscribing to our Geographic Weather Impact tracking. For individual
facilities, you can get our web-based, facility-specific weather forecast service for the next 60 days by subscribing to Cognilogic
Foresight.
Pellucid Publications Membership
Geographical Weather Impact
Cognilogic
Jan Feb Mar
45.0
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
-
(5.0)I I I I I I I I I I I I I
(2.0)
(-1.6)
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________________________________________________________________________________________________
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________________________________________________________________________________________________
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________________________________________________________________________________________________
Utilization Rate 2021 Monthly Point Chng vs. Prior Full Year
Apr
39.3
May
Jun Jul
27.0
25.4
9.9
8.3
7.3
1.3
Source: Golf Datatech & Pellucid
The above graphic represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (59%) to determine if we improved or lost utilization in the current month.
Utilization registered its 2nd consecutive month of (modest) decline as rounds declines slightly outpaced the weather decline
resulting in a 2 pt loss for August. The YtD figure is still healthily positive at +7 points. Jim's September Utilization " call " is going
to be flat based on the known weather performance (+1%) and our preview of the GMRC Charter Members' early returns (our
GMRC Charter Members have already seen the roll-up of the portfolio for September including their numbers; you could be inthe-know
too by inquiring here).
www.PellucidcorP.com
The Pellucid PersPecTive
17
May
Jun Jul
Oct
Nov
Dec
YtD Q1 Q2 Q3 Q4
Aug Sep Oct Nov Dec
YtD
https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-National-p235240904 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/purchase-reports/Cognilogic-Facility-Level-Year-End-Report-Monthly-Updates-p235256610 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/purchase-reports/60-Day-Foresight-Snapshot-single-report-p235238734 https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-National-p235240904 https://www.pellucidcorp.com/purchase-reports/Cognilogic-Facility-Level-Year-End-Report-Monthly-Updates-p235256610 https://www.pellucidcorp.com/purchase-reports/Monthly-National-&-Regional-Key-Market-Tracking-p235240902 https://www.pellucidcorp.com/reports/golf-market-research-center http://www.PellucidcorP.com

The Pellucid Perspective - October 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2021

TOC
Market Analysis increasing in “fun factor” behind positive numbers
Evolving Customer Engagement; Old Tools, New Rules
19 Activities, 12 Transactions lead; 3 interesting “special situations
Flat National September But Negative 1:2 Regional Breadth Picture
August Utilization Down Slightly, Still up 7 Points YtD
The Pellucid Perspective - October 2021 - TOC
The Pellucid Perspective - October 2021 - Market Analysis increasing in “fun factor” behind positive numbers
The Pellucid Perspective - October 2021 - 3
The Pellucid Perspective - October 2021 - 4
The Pellucid Perspective - October 2021 - 5
The Pellucid Perspective - October 2021 - 6
The Pellucid Perspective - October 2021 - 7
The Pellucid Perspective - October 2021 - 8
The Pellucid Perspective - October 2021 - 9
The Pellucid Perspective - October 2021 - Evolving Customer Engagement; Old Tools, New Rules
The Pellucid Perspective - October 2021 - 11
The Pellucid Perspective - October 2021 - 19 Activities, 12 Transactions lead; 3 interesting “special situations
The Pellucid Perspective - October 2021 - 13
The Pellucid Perspective - October 2021 - Flat National September But Negative 1:2 Regional Breadth Picture
The Pellucid Perspective - October 2021 - 15
The Pellucid Perspective - October 2021 - August Utilization Down Slightly, Still up 7 Points YtD
The Pellucid Perspective - October 2021 - 17
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