The Pellucid Perspective - October 2021 - 8

MARKET ANALYSIS
minutes to produce on average
* These 8 dimensions should be fundamental to an
annual assessment or understanding of the market
for nearly every US facility (they're localized to an
appropriate draw area in miles around your specific
facility vs. the Atlanta metro)
*
In the table above we see that:
*
* The '20 Capacity Rounds figure for Atlanta was ~72K
and that was 3% below '19
* '19 however was an unusually good year, +7% to '18
and +4% to the 10-yr Norm
* For planning purposes, we often recommend to our
clients to use their 10-yr Norm which you see to the
far right is ~72K for Atlanta
* So, the Atlanta Market generated ~600K more rounds
in '20 vs. '19 despite GPH being down 3% (which
means Utilization went up significantly!)
In summary:
* I just demonstrated an analysis that takes us ~15
This analysis should be integral to any facility listing,
either by the seller or buyer (think of it as the Car Fax
for golf and the multitude of transactions which we
cover in the Comings & Goings section)
This also should be of great value to anyone servicing the
golf market to understand variations across geographies
(i.e. consumer equipment manufacturers and route
assignments, course equipment manufacturers, service
providers (like PoS, golf apps etc.) and the creators of all
those latest and greatest golf gadgets)
* The fun part is the majority of the numbers are either
positive or trending upwards due to our COVIdend, the
key question is how much/longer will the party last?
* As we expand the Golf Market Research Center
we'll be able to add the additional measures of Golf
Revenue, Avg. Rate, Revenue per Available Round and
Discount Rate to make this even more robust annually
Speaking of the GMRC, it includes a Market Summary
" Clear Solutions to
Golf's Business Issues "
Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.808.7651
8 The Pellucid PersPecTive
OctOber 2021
http://www.pellucidcorp.com

The Pellucid Perspective - October 2021

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2021

TOC
Market Analysis increasing in “fun factor” behind positive numbers
Evolving Customer Engagement; Old Tools, New Rules
19 Activities, 12 Transactions lead; 3 interesting “special situations
Flat National September But Negative 1:2 Regional Breadth Picture
August Utilization Down Slightly, Still up 7 Points YtD
The Pellucid Perspective - October 2021 - TOC
The Pellucid Perspective - October 2021 - Market Analysis increasing in “fun factor” behind positive numbers
The Pellucid Perspective - October 2021 - 3
The Pellucid Perspective - October 2021 - 4
The Pellucid Perspective - October 2021 - 5
The Pellucid Perspective - October 2021 - 6
The Pellucid Perspective - October 2021 - 7
The Pellucid Perspective - October 2021 - 8
The Pellucid Perspective - October 2021 - 9
The Pellucid Perspective - October 2021 - Evolving Customer Engagement; Old Tools, New Rules
The Pellucid Perspective - October 2021 - 11
The Pellucid Perspective - October 2021 - 19 Activities, 12 Transactions lead; 3 interesting “special situations
The Pellucid Perspective - October 2021 - 13
The Pellucid Perspective - October 2021 - Flat National September But Negative 1:2 Regional Breadth Picture
The Pellucid Perspective - October 2021 - 15
The Pellucid Perspective - October 2021 - August Utilization Down Slightly, Still up 7 Points YtD
The Pellucid Perspective - October 2021 - 17
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