The Pellucid Perspective - January 2022 - 14
INDUSTRY
SCORECARD
November Utilization Drops Double Digits, Year
Will Finish Above 60%!
Industry Key Performance Indicators at-a-glance
Rounds by Facility Type Nov 2021
All Fac.
Types
10.0%
5.0%
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
-25.0%
5.6%
Public
Access
6.9%
Private
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
1.0%
-17.6%
-17.0%
-19.3%
Source: Golf Datatech
n Curr Month
n Curr YtD
Looking at demand for November as reported by Golf Datatech,
we saw a(n expected) 5th consecutive decline at an accelerated
rate as reported rounds registered -18% vs. Year Ago (YA), trailing
a healthy '20 baseline. That continued the erosion of our Yearto-Date
(YtD) gain to +6% with 11 months in the books. For the
YtD period, we continue the trend of the Public sector leading
the gains at +7% (part of that is due to the fact that in '20 Private
didn't dip as much so they're playing against a higher base). Despite
the dip vs. '20, demand results are holding up relatively well
vs. pre-COVID standards. That leads us to the monthly question
of " How much of the decline was due to weather vs. changes in
golfer engagement? " For the answer, we'll need to look at the
month via Pellucid's unique view of Utilization.
n %Utilization
n Pt. Chng vs. FY '20
Utilization & Point Change Nov 2021
For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather.
The comparative
benchmark is the Year End (YE) '20 value of 59%.
For those not familiar with Pellucid's Weather Impact tracking,
the underlying concept is relatively simple. In a theoretical
world where rounds follow weather, a 5% increase in Available
Rounds would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine
the weather-neutral performance of the average facility and
how it's changing during the year vs. the benchmark.
The unfortunate news for November is that the decline in demand
was against flat weather producing a Utilization of 48%,
down 11 points vs. CY '20 yearend. That accelerates the recent
pattern of Utilization drops vs. the '20 elevated rounds base remembering
that weather is indifferent to pandemics and related
closures and restrictions. On the positive side, YtD Utilization
remains elevated at +3 pts and 63% in the absolute, a nice increment
above our historical averages which traded in the 52-54%
range pre-COVID.
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Curr.
Month
YtD
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
Source: Golf Datatech and Pellucid
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
____________________________
4.0
2.0
0.0
-2.0
-4.0
-6.0
-8.0
-10.0
-12.0
14 The Pellucid PersPecTive
January 2022
48.0%
-10.5
61.8%
3.3
The Pellucid Perspective - January 2022
Table of Contents for the Digital Edition of The Pellucid Perspective - January 2022
TOC
COVID Succeeds Where Tiger Failed By Jim Koppenhaver
NFTs, Blockchain, Cryptos, DAOs and Golf By Stuart Lindsay
12 Activities; A trickle Led by Transactions
December GPH a Christmas Present at +29%, ‘21 Year Ends at +1%
November Utilization Drops Double Digits, Year Will Finish Above 60%!
The Big Apple at #6 in Latest Ranking, More Errant Golf Shots=More Broken Windows
The Pellucid Perspective - January 2022 - TOC
The Pellucid Perspective - January 2022 - COVID Succeeds Where Tiger Failed By Jim Koppenhaver
The Pellucid Perspective - January 2022 - 3
The Pellucid Perspective - January 2022 - 4
The Pellucid Perspective - January 2022 - 5
The Pellucid Perspective - January 2022 - NFTs, Blockchain, Cryptos, DAOs and Golf By Stuart Lindsay
The Pellucid Perspective - January 2022 - 7
The Pellucid Perspective - January 2022 - 8
The Pellucid Perspective - January 2022 - 9
The Pellucid Perspective - January 2022 - 12 Activities; A trickle Led by Transactions
The Pellucid Perspective - January 2022 - 11
The Pellucid Perspective - January 2022 - December GPH a Christmas Present at +29%, ‘21 Year Ends at +1%
The Pellucid Perspective - January 2022 - 13
The Pellucid Perspective - January 2022 - November Utilization Drops Double Digits, Year Will Finish Above 60%!
The Pellucid Perspective - January 2022 - 15
The Pellucid Perspective - January 2022 - The Big Apple at #6 in Latest Ranking, More Errant Golf Shots=More Broken Windows
The Pellucid Perspective - January 2022 - 17
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