The Pellucid Perspective - January 2022 - 17
(due largely to Private imbalance, not Public-Premium) golf
vs. the national average of 54%/46%. Within Public-Regulation
golf, the distribution between Premium/Value/Price is
43%/33%/24% which shows a bias to the Premium segment
vs. the national distribution of 33%/38%/30%. Remember also
that this is after adjusting for Cost-of-Living by customizing
the Public Regulation segment to each unique market (unlike
NGF where Manhattan NY has the same price segmentation
as Manhattan KS, go figure).
Using our methodology for calculating Supply/Demand
equilibrium and how the picture has changed from '00-'20
based on rounds demand change vs. supply change, you can
see in the table above that Supply was basically flat over that
period (it went up modestly, then came back down due in large
part to development constraints from land availability and economics,
not market restraint to the Build a Course a Day message),
less than the national average supply contraction value of
8%. On the facility-reported rounds demand side of the equilibrium
equation, that flat supply picture was accompanied by a
healthy gain in rounds demand of 19% over the '00-'20 which
handily beat the benchmark US level (+6%). The confluence of
these two factors results in the cumulative supply absorption
of +18% or exponential the national benchmark of -2%. This
shows that New York, while in better supply/demand position
than most other markets pre-COVID, got healthy in 1 short
year from the COVIdend.
Looking at the productivity of the average facility using our
proprietary velocity measure, they produce nearly ~33K rounds
per year, slightly above the national average of ~31K. Applying
our industry-exclusive Utilization measure (played rounds/
capacity rounds), we see that, after weather adjustment, the
market basically performs on par to the US " productivity " rate
with a 56% Utilization Rate (96 index).
In summary, the above color coding on the core metrics suggest
that New York/Newark has more things going in its favor
in '22 and beyond than the average Top 25 US Golf Market.
The one area that could be improved would be a better balance
of supply (understanding that general market affluence is
going to limit the terminal velocity of that balance) between
Public and Private and across the value spectrum within Public,
Regulation-length golf.
These figures suggest that there
are likely going to be more " broken windows " to police in the
future (errant golf balls, not urban crime) but we think that's an
aspect Mayor Adams would welcome (we guess more revenue
from fines as well, double bonus!). We don't currently have any
representation in our Golf Market Research Center (GMRC)
program from New York so, if you're an owner/operator in this
market, consider this your formal invitation to join us and get
comparative reporting and KPI scorecard insights for your
facility initially and, eventually, for the market when we have
enough participants. You can get more info on the GMRC
and instructions on how to subscribe one of two ways:
* Read the 2-page Program Overview:
* View the 18-min recorded demo of the tool and
program plans/pricing etc. (fill in your name and email
and it will open the video link; you're not signing up
for anything)
If you'd like more detailed Golf Local Market profiling
there are 3 ways to get it:
* Single location Golf Local Market Analysis
* Top 25 US Golf Markets Ranking Scorecard
* Golf Local Market Analyzer software license (unlimited
analyses, web-delivered, 24/7)
" Clear Solutions to
Golf's Business Issues "
Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.612.6717
www.PellucidcorP.com
The Pellucid PersPecTive
17
https://www.pellucidcorp.com/gmrc-overview
https://register.gotowebinar.com/recording/7458806921132082700
https://www.pellucidcorp.com/purchase-reports/GLMA-Data-workbook-p235238751
https://www.pellucidcorp.com/purchase-reports/Top-25-US-Golf-Markets-Scorecard-c60114161
https://www.pellucidcorp.com/purchase-reports/GLMA-annual-license-Basic-edition-p235240900
http://www.pellucidcorp.com
http://www.PellucidcorP.com
The Pellucid Perspective - January 2022
Table of Contents for the Digital Edition of The Pellucid Perspective - January 2022
TOC
COVID Succeeds Where Tiger Failed By Jim Koppenhaver
NFTs, Blockchain, Cryptos, DAOs and Golf By Stuart Lindsay
12 Activities; A trickle Led by Transactions
December GPH a Christmas Present at +29%, ‘21 Year Ends at +1%
November Utilization Drops Double Digits, Year Will Finish Above 60%!
The Big Apple at #6 in Latest Ranking, More Errant Golf Shots=More Broken Windows
The Pellucid Perspective - January 2022 - TOC
The Pellucid Perspective - January 2022 - COVID Succeeds Where Tiger Failed By Jim Koppenhaver
The Pellucid Perspective - January 2022 - 3
The Pellucid Perspective - January 2022 - 4
The Pellucid Perspective - January 2022 - 5
The Pellucid Perspective - January 2022 - NFTs, Blockchain, Cryptos, DAOs and Golf By Stuart Lindsay
The Pellucid Perspective - January 2022 - 7
The Pellucid Perspective - January 2022 - 8
The Pellucid Perspective - January 2022 - 9
The Pellucid Perspective - January 2022 - 12 Activities; A trickle Led by Transactions
The Pellucid Perspective - January 2022 - 11
The Pellucid Perspective - January 2022 - December GPH a Christmas Present at +29%, ‘21 Year Ends at +1%
The Pellucid Perspective - January 2022 - 13
The Pellucid Perspective - January 2022 - November Utilization Drops Double Digits, Year Will Finish Above 60%!
The Pellucid Perspective - January 2022 - 15
The Pellucid Perspective - January 2022 - The Big Apple at #6 in Latest Ranking, More Errant Golf Shots=More Broken Windows
The Pellucid Perspective - January 2022 - 17
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