The Pellucid Perspective - January 2022 - 2
Industry
Performance
COVID Succeeds
where Tiger Failed:
Growing Golf Owner/
Operators' Revenue
By Jim Koppenhaver
W
hile many might question this bold assertion, thanks
to our Golf Market Research Center (GMRC) subscribers
and basic math projections, I feel confident
that our facts will prevail. We now have in hand the Year End
figures for Golf Revenue, Rounds and, hence, Average Rate
for our small (but growing) portfolio which we can project to
the total universe of Public, Regulation-length facilities (we've
excluded Privates and Learning & Practice initially from the
program) to determine what the Golf Revenue growth picture
was from '19-'20, '20-'21 and the combined period of '19-'21
and the figures are eye-popping.
Much like Pellucid suggested years ago that tracking
rounds with no visibility to weather impact was incomplete
information, in building the GMRC we set out, with progressive
owner/operators' participation, to provide a more
accurate gauge of operations financial health by filling in
the blanks of Golf Revenue (not Total) and Average Rate
(which tells us something about pricing power and discounting).
We (Stuart) also made a prescient call when we
designed GMRC to collect 2 yrs of historical data, which
was back in March '21 before we fully understood the impact
and duration of COVID on US business. As a result,
not only can we analyze how '21 performed vs. '20 but also
the 2-year " leap " in any of the core measures: Golf Revenue,
Rounds, and Rate.
The resulting math and projections, for the Public, Regulation
subset of the industry is that the increased demand for
golf due to COVID spanning the '20-'21 period (using '19 as
baseline) was nearly $3B dollars of incremental golf revenue:
We've done the preliminary analysis on the GMRC portfolio
Golf Revenue, Rounds and Rate figures for '21 vs. '20
and there are a couple of interesting insights:
2 The Pellucid PersPecTive
January 2022
IMAGE BY PHOTOCREO DILOK KLAISATAPORN/SHUTTERSTOCK
The Pellucid Perspective - January 2022
Table of Contents for the Digital Edition of The Pellucid Perspective - January 2022
TOC
COVID Succeeds Where Tiger Failed By Jim Koppenhaver
NFTs, Blockchain, Cryptos, DAOs and Golf By Stuart Lindsay
12 Activities; A trickle Led by Transactions
December GPH a Christmas Present at +29%, ‘21 Year Ends at +1%
November Utilization Drops Double Digits, Year Will Finish Above 60%!
The Big Apple at #6 in Latest Ranking, More Errant Golf Shots=More Broken Windows
The Pellucid Perspective - January 2022 - TOC
The Pellucid Perspective - January 2022 - COVID Succeeds Where Tiger Failed By Jim Koppenhaver
The Pellucid Perspective - January 2022 - 3
The Pellucid Perspective - January 2022 - 4
The Pellucid Perspective - January 2022 - 5
The Pellucid Perspective - January 2022 - NFTs, Blockchain, Cryptos, DAOs and Golf By Stuart Lindsay
The Pellucid Perspective - January 2022 - 7
The Pellucid Perspective - January 2022 - 8
The Pellucid Perspective - January 2022 - 9
The Pellucid Perspective - January 2022 - 12 Activities; A trickle Led by Transactions
The Pellucid Perspective - January 2022 - 11
The Pellucid Perspective - January 2022 - December GPH a Christmas Present at +29%, ‘21 Year Ends at +1%
The Pellucid Perspective - January 2022 - 13
The Pellucid Perspective - January 2022 - November Utilization Drops Double Digits, Year Will Finish Above 60%!
The Pellucid Perspective - January 2022 - 15
The Pellucid Perspective - January 2022 - The Big Apple at #6 in Latest Ranking, More Errant Golf Shots=More Broken Windows
The Pellucid Perspective - January 2022 - 17
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