The Pellucid Perspective - December 2022 - 12

WEATHER
IMPACT
NOVEMBER
Pac
NW Cst N
Pac
Inland N
Pac
NW Cst S
Pac
Inland S
November Delivers
Gale-force Headwind
N
ovember weather was widely and significantly unfavorable
as Golf Playable Hours (GPH) recorded a 19% decline
vs. Year-Ago (YA). That dragged down the YtD
deficit to -6%. Regional breadth YtD also deteriorated further to
the negative now registering 1:17 with only 2 favorable regions
vs. 34 unfavorables and 9 in the neutral zone (+/- 2%). You can
get that full picture monthly in multiple ways:
* Subscribe to the Pellucid Publications Membership
* Subscribe to the Geographic Weather Impact Report
(Nat'l, 45 regions, 61 markets monthly)
* Subscribe to Cognilogic (facility level, web-delivered,
unlimited access, updated daily)
* Subscribe to the Golf Market Research Center (facility
level, portal access, includes access to both Cognilogic
(historical Capacity Rds) and Foresight (60 day forecast
Capacity Rounds)
Played Rounds for October as published by Golf Datatech,
coming in at -1%, were once again similar to our previouslyreported
modest GPH decline which produced a modest gain
in Utilization for the month. For the YtD period, Utilization
manages to cling to the 60% level which represents a 1-point
increase over last year.
Jim Koppenhaver comments on the results, " Last month I
said that the forecast suggested we weren't going to get any
late-season weather help but I didn't foresee November being a
gale-force headwind across nearly every geography. While the
small volume of business in the norther climates minimizes
the impact on the full-year results, we also saw unfavorable
weather among our counter-seasonal regions as well which
means their peak season is off to a slow start due to Mother
Nature's November provision. Looking back at October Utilization,
we continue to revert to the pre-COVID pattern of
rounds following weather resulting in Utilization stability. As
mentioned last month, it's important to note however that
we've " stabilized " at ~ 60% Utilization level which means that,
post-pandemic, we're sustaining at an ~5 pt higher level than
12 The Pellucid PersPecTive
Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA
No arrow = NA
C CA
Valley N
No
CA Coast
C CA
Valley C
So
NV
So
Int Mtn
No
NV
No
Int Mtn
No
Rck Mt
R
Cen
So
CA Coast
CA Val So
Des
SW West
D
SW
previously so that's a plus. Diving deeper into the October
YtD market-level leaders & laggards for Utilization, Minneapolis
and Dallas are joined on the leaderboard by St Louis, all
showing 3+ point gains while Denver, Pittsburgh and Phoenix
lead the " laggards " with declines of 3 pts or more. We've also
compiled the preliminary Rounds and Revenue figures from
our Golf Market Research Center portfolio and they're showing
a double-digit decline in rounds so the " preview " looks
like a mixed review for November; rounds down significantly
but simply following weather producing flat Utilization. Our
GMRC subscribers who have already input their figures know
their weather-adjusted November performance as well as the
60-day forecast for Capacity Rounds for their facility; you
could too (hint, hint). "
December 2022

https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-c60126192 https://www.pellucidcorp.com/purchase-reports/Regl-Key-Mkts-Weather-Impact-Subscription-c130513021 https://www.pellucidcorp.com/purchase-reports/Weather-Services-c60126191 https://www.pellucidcorp.com/purchase-reports/Weather-Services-c60126191

The Pellucid Perspective - December 2022

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