The Pellucid Perspective - December 2022 - 2

THE YEAR AHEAD
You Don't Need a Parachute to SkyDive
By Stuart Lindsay
W
hen you think about it, it's true. You only need one if
you want to remember the experience or do it again.
December is the time we all look back at the year and
think about what comes next. For most of us in the golf business
in 2022, the pandemic parachute continued to provide soft
landings and a happy end to the free fall the industry took for a
generation after 2001.
When we look at what we
learned in 2022 and look forward
to 2023; it's important
to sort out what we added
to fact, what we want to do
again, and what we might
want to avoid. We updated
our platforms and did some
interesting project work this
year and here are a few observations
(keeping Mark Twain
in mind).
Let's start with " fact "
outlined by the NGF and
multiple news sources that
the pandemic created unprecedented
new interest and
2 The Pellucid PersPecTive
participation in golf. While it is true that we experienced a " net
gain " of about 2 million golfers over the last 3 years; according to
the NGF, we added 3.6 million in a single year in 1989 - 1990.
We added 3.2 million again between 2000 and 2001 (NGF, The
Growth of U.S. Golf, June, 2002). These historical " net gains " put
the gains of the last 3 years in better perspective and make you
wonder about what we know
" for sure " .
Actually, the only thing
we know " for sure " is that
we lost about 7 million " net "
golfers between 2002 - 2019
and that we at least reversed
that negative trend. While
the results are not as earth
shattering as some would tell
us; we at least did a better job
retaining golfers than we did
for an entire generation.
We did several projects
this year involving demographic
analytics of " new
golfers " . We created a " national
panel " to profile new
December 2022

The Pellucid Perspective - December 2022

Table of Contents for the Digital Edition of The Pellucid Perspective - December 2022

TOC
Will you need a parachute in ’23? What color will it be?
Is golf demand declining? Follow Utilization instead of rounds trends
Winter lull sets in; 6 activities, all Transactions
Nov GPH declines -19%, Year-to-Date slides to -6%
Oct Utilization is stable as rounds follow weather down, Year-to-Date clings to ~60% level!
Pittsburgh holding at #24 but, like many markets, much healthier than previously
The Pellucid Perspective - December 2022 - TOC
The Pellucid Perspective - December 2022 - Will you need a parachute in ’23? What color will it be?
The Pellucid Perspective - December 2022 - 3
The Pellucid Perspective - December 2022 - 4
The Pellucid Perspective - December 2022 - 5
The Pellucid Perspective - December 2022 - Is golf demand declining? Follow Utilization instead of rounds trends
The Pellucid Perspective - December 2022 - 7
The Pellucid Perspective - December 2022 - 8
The Pellucid Perspective - December 2022 - 9
The Pellucid Perspective - December 2022 - Winter lull sets in; 6 activities, all Transactions
The Pellucid Perspective - December 2022 - 11
The Pellucid Perspective - December 2022 - Nov GPH declines -19%, Year-to-Date slides to -6%
The Pellucid Perspective - December 2022 - 13
The Pellucid Perspective - December 2022 - Oct Utilization is stable as rounds follow weather down, Year-to-Date clings to ~60% level!
The Pellucid Perspective - December 2022 - 15
The Pellucid Perspective - December 2022 - Pittsburgh holding at #24 but, like many markets, much healthier than previously
The Pellucid Perspective - December 2022 - 17
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