The Pellucid Perspective - March 2023 - 12
WEATHER
IMPACT
FEBRUARY
Pac
NW Cst N
Pac
Inland N
Pac
NW Cst S
Pac
Inland S
C CA
February Continues
Strong National
Start to '23
F
ollowing the '23 forecast outlined in our '22 State of the
Industry, February delivered a 2nd consecutive month of
favorability nationally with Golf Playable Hours (GPH)
registering +14% vs. Year-Ago (YA). That brought the Year-toDate
(YtD) figure down slightly from January's high plateau but
still registering significantly up at +23% through two months. In
an interesting pattern developing, there's considerable dichotomy
among regions' results with regional breadth at 1:1 with 12 favorable
regions vs. 11 unfavorables, 2 in the neutral zone (+/- 2%)
and the remaining 20 regions being out-of-season. You can get
that full picture monthly in multiple ways:
* Subscribe to the Pellucid Publications Membership
* Subscribe to the Geographic Weather Impact Report
(Nat'l, 45 regions, 61 markets monthly)
* Subscribe to Cognilogic (facility level, web-delivered,
unlimited access, updated daily)
* Subscribe to the Golf Market Research Center (facility
level, portal access, includes access to both Cognilogic
(historical Capacity Rds) and Foresight (60 day forecast
Capacity Rounds)
Played Rounds for January as published by Golf Datatech
were up- 7% following our previously-reported weather favorability.
That however significantly trailed the January GPH
favorability of +34% which produced a Utilization decline of
10 pts for the month (ouch, but it's just one winter month).
Those figures also represent the YtD results.
Jim Koppenhaver comments on the results, " The good news
is that the early months of '23 are following our forecast playbook
but it's really a " tale of two geographies " with TX and SE
coastal seeing weather success while CA continues to suffer
disproportionately so far. FL is a mixed bag and Phoenix is off
12 The Pellucid PersPecTive
modestly through two months. Diving into the January YtD
market-level Utilization leaders & laggards, Dallas & Orlando
(both +6 pts) are atop the leader board through one month
while Seattle (-19 pts), San Fran (-12 pts) and Phoenix (-8
pts) start at the bottom of the pack. We've done the " preview "
compilation of our Golf Market Research Center (GMRC)
subscribers results for Rounds, Golf Revenue and Rate Card
and those figures show the portfolio's rounds were also up
double-digits for February so we likely at least followed the
month's weather favorability. Our GMRC subscribers already
know their weather-adjusted February and YtD performance
as well as the 60-day forecast for Capacity Rounds for their
facility; you could too (instructions for getting educated in the
opening paragraph). "
March 2023
Valley N
No
CA Coast
C CA
Valley C
So
NV
So
Int Mtn
No
NV
No
Int Mtn
No
Rck Mt
R
Cen
So
CA Coast
CA Val So
Des
SW West
D
SW
Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA
No arrow = NA
https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-c60126192
https://www.pellucidcorp.com/purchase-reports/Regl-Key-Mkts-Weather-Impact-Subscription-c130513021
https://www.pellucidcorp.com/purchase-reports/Weather-Services-c60126191
https://www.pellucidcorp.com/purchase-reports/Weather-Services-c60126191
The Pellucid Perspective - March 2023
Table of Contents for the Digital Edition of The Pellucid Perspective - March 2023
TOC
Does Permanent Daylight Savings = More Golf Industry Revenue?
Golf Will Have (some type of) Benchmarking in My Lifetime
6 Activities; Trickle of Transactions and no closures, good signs?
Feb GPH up +14%; two-month streak underway
Jan Utilization drops 10 pts, no need for alarm (yet)
Dallas at #14 looking healthy and showing momentum as PGA jewel nears opening
The Pellucid Perspective - March 2023 - TOC
The Pellucid Perspective - March 2023 - Does Permanent Daylight Savings = More Golf Industry Revenue?
The Pellucid Perspective - March 2023 - 3
The Pellucid Perspective - March 2023 - 4
The Pellucid Perspective - March 2023 - 5
The Pellucid Perspective - March 2023 - 6
The Pellucid Perspective - March 2023 - Golf Will Have (some type of) Benchmarking in My Lifetime
The Pellucid Perspective - March 2023 - 8
The Pellucid Perspective - March 2023 - 9
The Pellucid Perspective - March 2023 - 6 Activities; Trickle of Transactions and no closures, good signs?
The Pellucid Perspective - March 2023 - 11
The Pellucid Perspective - March 2023 - Feb GPH up +14%; two-month streak underway
The Pellucid Perspective - March 2023 - 13
The Pellucid Perspective - March 2023 - Jan Utilization drops 10 pts, no need for alarm (yet)
The Pellucid Perspective - March 2023 - 15
The Pellucid Perspective - March 2023 - Dallas at #14 looking healthy and showing momentum as PGA jewel nears opening
The Pellucid Perspective - March 2023 - 17
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