The Pellucid Perspective - April 2023 - 2

POST-COVID
TRENDS
How Will Increasing Return-to-Office Trends
Impact Golf-from-Home Industry Dividend?
By Jim Koppenhaver
I
f you're following the mainstream general and business media,
you'll know that an increasing number of corporations are
gradually applying more pressure on their employees to return
to office for the majority of, if not all, weekdays. The general current
compromise position seems to be shaping up as " office presence
required Tue-Thu, optional Mon, Fri " . Given current employment
trends and significant layoffs (led by the tech sector),
the balance-of-power appears to have shifted back to employers
and they are eager to have as many employees as possible back
in office, collaborating, under visual supervision (either bosses or
peers, or both) and in more structured work periods bounded by
generally-accepted work days and hours.
2 The Pellucid PersPecTive
This creates a potential slackening of a perceived COVID
tailwind for golf rounds played: The prevailing current belief is
that from-home work hours' flexibility has significantly increased
demand by facilitating a significant number of intra-day rounds
(likely 9 holes?) and late afternoon escapes (possibly 18s?) with
the missed work being " made up " either in pre-dawn or evening
hours. While there isn't any empirical evidence to prove this
belief, we do know from numerous client conversations and their
observations of the tee sheet and play on the course that they're
selling more weekday AM and afternoon rounds and to a wider
audience than their known (mostly retired and women's social
groups) " regulars " .
April 2023
PHOTO BY JUAN GOMEZ ON UNSPLASH
PHOTO BY IAN HARBER ON UNSPLASH

The Pellucid Perspective - April 2023

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2023

TOC
Does Return-to-Office mean less Golf-from-Home?
Beware of new dogs doing old tricks
13 Activities; 8th consecutive month of no tracked closures!
Feb GPH down 6%; YtD falls but stays in positive territory at +9%
Feb Utilization drops 7 pts, 2nd consecutive “downer” yields YtD -9 pts
Columbus, OH at #12; sneaky long for a mid-size US metro market
The Pellucid Perspective - April 2023 - TOC
The Pellucid Perspective - April 2023 - Does Return-to-Office mean less Golf-from-Home?
The Pellucid Perspective - April 2023 - 3
The Pellucid Perspective - April 2023 - 4
The Pellucid Perspective - April 2023 - 5
The Pellucid Perspective - April 2023 - 6
The Pellucid Perspective - April 2023 - Beware of new dogs doing old tricks
The Pellucid Perspective - April 2023 - 8
The Pellucid Perspective - April 2023 - 9
The Pellucid Perspective - April 2023 - 13 Activities; 8th consecutive month of no tracked closures!
The Pellucid Perspective - April 2023 - 11
The Pellucid Perspective - April 2023 - 12
The Pellucid Perspective - April 2023 - 13
The Pellucid Perspective - April 2023 - Feb GPH down 6%; YtD falls but stays in positive territory at +9%
The Pellucid Perspective - April 2023 - 15
The Pellucid Perspective - April 2023 - Feb Utilization drops 7 pts, 2nd consecutive “downer” yields YtD -9 pts
The Pellucid Perspective - April 2023 - 17
The Pellucid Perspective - April 2023 - Columbus, OH at #12; sneaky long for a mid-size US metro market
The Pellucid Perspective - April 2023 - 19
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