The Pellucid Perspective - May 2023 - 6

INDUSTRY
PROJECTIONS
Improved weather and continued strong participation set up 2023 as an
interesting acid test. Mother Nature is going to give us more inventory - the
real question becomes whether we are able to sell it.
Participation report. Jim K. will be doing a deeper dive into the
data which he also previews in his nearby article; but the preliminary
review indicates mostly positive and continued support
as we seek to have a fourth consecutive year of good golf industry
performance.
Improved weather and continued strong participation set up
2023 as an interesting acid test. Mother Nature is going to give
us more inventory - the real question becomes whether we are
able to sell it.
The early indicator cards for the First Quarter were mixed.
For those of you getting the Pellucid monthly weather reports,
the open regions had generally improved weather; but we saw
some Course Utilization slippage in both January and February.
We saw a 4% gain during March so there isn't any major cause
for alarm; however, it means watching Q2 results through June
has even higher importance.
In following these results; there are some fundamental Key
Performance Indicators to watch:
- Weather Adjusted Course Utilization Levels
- Weather Adjusted Revenue per Available Round
(RevPAR)
-
Unique Customer Counts
- Transaction and Customer Value
Add in the upward pricing decisions most of you have
made (and expansion of dynamic pricing) and we have set the
stage for some really interesting analytics. Your price increases
may offset some slippage in Course Utilization and RevPAR;
but if you're not selling the increased inventory the weather is
giving you, your customers may be telling us something.
The real good news for us is that between the work with our
GMRC participants and the metrics we are working on with
Metolius; we have a front row seat. The early indicator cards
are OK; but the draw in May/June will help determine if we
have a chance to win a 4th consecutive pot.
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Visit business.golfnow.com
to learn more.
6 The Pellucid PersPecTive
May 2023
https://golf.nbcsportsnext.com/operations/g1-by-golfnow/

The Pellucid Perspective - May 2023

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2023

TOC
Horizon for ’23 found in Capacity Rounds forecast
Endemic COVID continues to favor golf
11 Activities; It’s (nearly) all about the Transactions
Apr GPH shines at +12%; Year-to-Date holds at +10%
Mar Utilization gains; Year-to-Date still lags
Mar Utilization gains; Year-to-Date still lags
The Pellucid Perspective - May 2023 - TOC
The Pellucid Perspective - May 2023 - Horizon for ’23 found in Capacity Rounds forecast
The Pellucid Perspective - May 2023 - 3
The Pellucid Perspective - May 2023 - 4
The Pellucid Perspective - May 2023 - 5
The Pellucid Perspective - May 2023 - 6
The Pellucid Perspective - May 2023 - Endemic COVID continues to favor golf
The Pellucid Perspective - May 2023 - 8
The Pellucid Perspective - May 2023 - 9
The Pellucid Perspective - May 2023 - 11 Activities; It’s (nearly) all about the Transactions
The Pellucid Perspective - May 2023 - 11
The Pellucid Perspective - May 2023 - Apr GPH shines at +12%; Year-to-Date holds at +10%
The Pellucid Perspective - May 2023 - 13
The Pellucid Perspective - May 2023 - Mar Utilization gains; Year-to-Date still lags
The Pellucid Perspective - May 2023 - 15
The Pellucid Perspective - May 2023 - Mar Utilization gains; Year-to-Date still lags
The Pellucid Perspective - May 2023 - 17
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