The Pellucid Perspective - May 2023 - 7

GOLF CONSUMER
BASE
Endemic Era of COVID
Continues to Favor Golf
By Jim Koppenhaver
I
t's generally accepted industry wisdom that it's a sign of the
end-of-times when Pellucid and NGF agree on industry
performance but...we agree that the golfer base grew in '22
by 500K+ golfers and for the 3rd consecutive year. That said,
there's still (meaningful) disagreement on the actual size of the
golfer base and growth rate but at least the trend and order-ofmagnitude
are consensus points. We're still working on our full
accounting of the '22 golfer base size, change, demographics, involvement
levels and attraction/attrition which will be released
in the May Outside the Ropes at the end of this month (you
can be among the first-to-know with a Pellucid Publications
www.PellucidcorP.com
Membership) but in this article we'll " tease " a couple of the
summary points which continue to point in a positive direction
and support the latency of the COVIdend for golf in general
and consumer base growth in specific.
In our accounting, working off our licensed annual survey
data from the National Sporting Goods Association (NSGA),
the golfer base grew by just under 900K in '22 vs. '21. As you
know, that growth is the net of new golfers (both new-to-sport
and lapsed from pre-'21 participation (i.e. played in, say, '18, '19
or '20 but took '21 off and returned to play in '22)) and those
leaving the sport. This sets up a good news/bad news scenario in
The Pellucid PersPecTive
7
PHOTO BY CRISTINA ANNE COSTELLO ON UNPLASH
https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-National-c130510020 https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-National-c130510020 http://www.PellucidcorP.com

The Pellucid Perspective - May 2023

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2023

TOC
Horizon for ’23 found in Capacity Rounds forecast
Endemic COVID continues to favor golf
11 Activities; It’s (nearly) all about the Transactions
Apr GPH shines at +12%; Year-to-Date holds at +10%
Mar Utilization gains; Year-to-Date still lags
Mar Utilization gains; Year-to-Date still lags
The Pellucid Perspective - May 2023 - TOC
The Pellucid Perspective - May 2023 - Horizon for ’23 found in Capacity Rounds forecast
The Pellucid Perspective - May 2023 - 3
The Pellucid Perspective - May 2023 - 4
The Pellucid Perspective - May 2023 - 5
The Pellucid Perspective - May 2023 - 6
The Pellucid Perspective - May 2023 - Endemic COVID continues to favor golf
The Pellucid Perspective - May 2023 - 8
The Pellucid Perspective - May 2023 - 9
The Pellucid Perspective - May 2023 - 11 Activities; It’s (nearly) all about the Transactions
The Pellucid Perspective - May 2023 - 11
The Pellucid Perspective - May 2023 - Apr GPH shines at +12%; Year-to-Date holds at +10%
The Pellucid Perspective - May 2023 - 13
The Pellucid Perspective - May 2023 - Mar Utilization gains; Year-to-Date still lags
The Pellucid Perspective - May 2023 - 15
The Pellucid Perspective - May 2023 - Mar Utilization gains; Year-to-Date still lags
The Pellucid Perspective - May 2023 - 17
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
https://www.nxtbookmedia.com