The Pellucid Perspective - October 2023 - 14

WEATHER
IMPACT
SEPTEMBER
Pac
NW Cst N
Pac
Inland N
Pac
NW Cst S
Pac
Inland S
September Bounces
Back to Positive
Result
A
fter August's weather impact bloodbath (down >10% in
GPH), we got a welcome return to normalcy in September
as Golf Playable Hours (GPH) for the month registered
+2% vs. Year-Ago (YA) which stabilized the Year-to-Date (YtD)
favorability in positive territory at +1% (same as August level).
YtD regional breadth similarly maintained its neutral position of
a 1:1 ratio now with a perfectly-balanced mix of 15 favorable
regions vs. 15 unfavorables and 15 in the neutral zone (+/- 2%).
You can get that full picture monthly in multiple wayss:
* Subscribe to the Pellucid Publications Membership
* Subscribe to the Geographic Weather Impact Report
(Nat'l, 45 regions, 61 markets monthly)
* Subscribe to Cognilogic (facility level, web-delivered,
unlimited access, updated daily)
* Subscribe to the Golf Market Research Center (facility
level, portal access, includes access to both Cognilogic
(historical Capacity Rds) and Foresight (60 day forecast
Capacity Rounds)
Played Rounds for August as published by Golf Datatech
were flat registering 0% at the All Facilities level. That was
however a heroic feat given our previously-reported August
GPH headwind of -12% and produced our 4th consecutive
month of Utilization gain (69%, +10 pts, wow!).
Jim Koppenhaver comments on the results, " September's
figures were a twofold relief in seeing a positive number and
something in single digits vs. August's aberration. Across the
45 weather regions, we saw a double-digit bounce in FL South
(+25%) while Texas Central (Dallas and surrounds) got hammered
a 2nd consecutive month (-26%). Looking at the September
YtD weather gains/losses among the Top 25 Markets,
Minneapolis and St. Louis vie for the biggest gainer honors
(+17% GPH each) while Miami retains the distinction of
the biggest loser (-14%). Looking at the August YtD Utili14
The Pellucid PersPecTive
zation leaders & laggards, Miami tops the leader board (+11
pts) while Minneapolis continues as the biggest loser (-7 pts,
rounds haven't increased commensurate to their large weather
gain). We haven't yet run the September " preview " compilation
of our Golf Market Research Center (GMRC) subscribers' results
for Rounds, Golf Revenue and Rate Card but, given this
summer's trend, we'll put good money on the fact that rounds
will be reported up either matching or exceeding the GPH
favorability. In addition to knowing their weather-adjusted
performance, our GMRC subscribers also have visibility into
the summarized portfolio of participants and a limited number
of markets to reference whether their performance is pacing,
leading or lagging the GMRC portfolio universe; you could
too (hint, hint). "
OctOber 2023
Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA
No arrow = NA
So
CA Coast
C CA
Valley N
No
CA Coast
C CA
Valley C
So
NV
So
Int Mtn
No
NV
No
Int Mtn
No
Rck Mt
R
Cen
CA Val So
Des
SW West
D
SW
https://www.pellucidcorp.com/purchase-reports/Pellucid-Publications-Membership-c60126192 https://www.pellucidcorp.com/purchase-reports/Regl-Key-Mkts-Weather-Impact-Subscription-c130513021 https://www.pellucidcorp.com/purchase-reports/Weather-Services-c60126191 https://www.pellucidcorp.com/reports/golf-market-research-center

The Pellucid Perspective - October 2023

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2023

TOC
Better Tools and Data Mean Fewer Answers Left “Blowin’ in the Wind”
Potential 520M Rounds record year is possible
15 Activities, Transactions continue healthy pace with 10
Favorable September keeps Year-to-Date in positive territory
Utilization Surges as Rounds Refuse to Yield to Wilted Weather
For Tampa, at #22, leveraging healthy golfer base is key to breaking Top 20 barrier
The Pellucid Perspective - October 2023 - TOC
The Pellucid Perspective - October 2023 - Better Tools and Data Mean Fewer Answers Left “Blowin’ in the Wind”
The Pellucid Perspective - October 2023 - 3
The Pellucid Perspective - October 2023 - 4
The Pellucid Perspective - October 2023 - 5
The Pellucid Perspective - October 2023 - 6
The Pellucid Perspective - October 2023 - Potential 520M Rounds record year is possible
The Pellucid Perspective - October 2023 - 8
The Pellucid Perspective - October 2023 - 9
The Pellucid Perspective - October 2023 - 15 Activities, Transactions continue healthy pace with 10
The Pellucid Perspective - October 2023 - 11
The Pellucid Perspective - October 2023 - 12
The Pellucid Perspective - October 2023 - 13
The Pellucid Perspective - October 2023 - Favorable September keeps Year-to-Date in positive territory
The Pellucid Perspective - October 2023 - 15
The Pellucid Perspective - October 2023 - Utilization Surges as Rounds Refuse to Yield to Wilted Weather
The Pellucid Perspective - October 2023 - 17
The Pellucid Perspective - October 2023 - For Tampa, at #22, leveraging healthy golfer base is key to breaking Top 20 barrier
The Pellucid Perspective - October 2023 - 19
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