The Pellucid Perspective - October 2023 - 2

FACILITY PERFORMANCE
MEASUREMENT
Our Data is Getting Better
The More, the Merrier
Answers are " Blowin' in the Wind "
By Stuart Lindsay
O
f all my years in the golf industry, this past month has to
be one of the most interesting ones of all. We worked on
several projects that reminded me how much data Pellucid
and Edgehill have accumulated and the more efficient ways
we have to use it.
1. Reviewed the findings of a significant Municipal Golf
Study covering operations in 25 states.
2. Generated 6 Golf Local Market Analyzer (GLMA)
reports in 5 distinct markets (DMAs) for one of our
management company clients.
3. Created a " time capsule " golf participation analysis for a
regional Golf Course Owners Association.
4. Assisting a foreign buyer interested in acquiring a US
golf course(s).
5. Continuing work with Metolius on the automation of
Operational and Customer Analytics.
As we will outline later, we think that golf course owners/
operators are going to face some very different questions in the
years ahead. After years of decline in demand and oversupply;
subtle questions about pricing, expense control, capital expenditure
needs and alternative golf experiences will all work to alter
the the answers we need to succeed in the future. These recent
projects serve to underline the need for more robust data - particularly
in the area of Customer Analytics. The answers may be
blowing in the wind, but we have to continue finding faster and
better ways to harvest them.
Probably our biggest current advancement is the automated
delivery of our GLMA reports. I can pick a course and 3 drive
times and order the reports in 5 minutes. The reports themselves
are available for download within 5 - 15 minutes (the last one
was only 2 minutes). We will include a link at the end of this
article that you can use to order a sample and/or an actual report.
It seems like every project reveals ways we can use our data
to provide insights and guidance. In the case of our 6 GLMA
reports for our management company, we were able to accurately
predict that a vast number of their golfers were coming from
2 The Pellucid PersPecTive
OctOber 2023
FORGOTTEN MOMENTS IN MUSIC HISTORY

The Pellucid Perspective - October 2023

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2023

TOC
Better Tools and Data Mean Fewer Answers Left “Blowin’ in the Wind”
Potential 520M Rounds record year is possible
15 Activities, Transactions continue healthy pace with 10
Favorable September keeps Year-to-Date in positive territory
Utilization Surges as Rounds Refuse to Yield to Wilted Weather
For Tampa, at #22, leveraging healthy golfer base is key to breaking Top 20 barrier
The Pellucid Perspective - October 2023 - TOC
The Pellucid Perspective - October 2023 - Better Tools and Data Mean Fewer Answers Left “Blowin’ in the Wind”
The Pellucid Perspective - October 2023 - 3
The Pellucid Perspective - October 2023 - 4
The Pellucid Perspective - October 2023 - 5
The Pellucid Perspective - October 2023 - 6
The Pellucid Perspective - October 2023 - Potential 520M Rounds record year is possible
The Pellucid Perspective - October 2023 - 8
The Pellucid Perspective - October 2023 - 9
The Pellucid Perspective - October 2023 - 15 Activities, Transactions continue healthy pace with 10
The Pellucid Perspective - October 2023 - 11
The Pellucid Perspective - October 2023 - 12
The Pellucid Perspective - October 2023 - 13
The Pellucid Perspective - October 2023 - Favorable September keeps Year-to-Date in positive territory
The Pellucid Perspective - October 2023 - 15
The Pellucid Perspective - October 2023 - Utilization Surges as Rounds Refuse to Yield to Wilted Weather
The Pellucid Perspective - October 2023 - 17
The Pellucid Perspective - October 2023 - For Tampa, at #22, leveraging healthy golfer base is key to breaking Top 20 barrier
The Pellucid Perspective - October 2023 - 19
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