The Pellucid Perspective - October 2023 - 5

impacted. More importantly, the programs such as Klarna and
Afterpay involve " soft checks " that do not impact their credit
score. Longer term Affirm and Synchrony do require real credit
checks, but the interest rates can be lower than those on credit
card balances when the retailer is promoting sales through interest
" buy downs " .
If we pay attention,we know that the Millenial shoppers are
Course Owners Association an in depth view of how their golfer
base and demographics have changed. There have been noticeable
variances in both the Golfer Base and Golf Course Supply
over that period - with most of the changes indicating a
healthier golf market in the coming years.
Identifying potential acquisition candidates is proving very
interesting. First, as a result of golf's newfound prosperity; there
are not that many courses actively on the market. Second, the
client has some fairly specific geographical and course quality
parameters. Fortunately, Pellucid's participation as a founding
member of the Internet Golf Database (IGDB) allows us to
identify courses on a number of levels -
location, rates, architect and even technology
platform. Of course, we can then
generate GLMA reports to separate the
wheat from the chaff.
Speaking of technology platforms,
our ongoing collaboration with Metolius
is based on getting realtime access
to operational and customer data. It is
our contention that the operational data
(Rounds, weather adjusted RevPAR
and Course Utilization) is part of the
analytic performance evaluation; but it
will be Customer Analytics that help
complete the picture and provide the
basis for actionable steps to improve
performance.
come2Golf, the NGF refers us to the
ski industry and the fact that virtually
We are encouraged that
the golf industry is
* Are you attracting more unique
customers (you should be)?
attracting new golfers is in
the 25-40 Age Group.
* Are your customer transaction
values going up equal to any
price increases?
* Are you retaining the same
or better percentage of your
golfers?
Conversely, when we look at the below
median performers in the Municipal
Study; are there market factors that we
discover in the GLMA Reports or are
they losing customers to the renovated
competitor down the street? Are Season
Pass members dampening the effect of
price increases? If revenues are not going
up as much as our rates have increased
are we simply losing customers due to
pricing issues?
For our management company, we
every one of the 470 ski areas in the US
offers introductory clinics for all age
levels. As a former ski instructor, I can
tell you that these clinics are designed
to be as affordable as possible. As Pellucid
outlined in our detailed comparison
of Skiing, Tennis and Golf several
years ago; it's important to note that
" 70% of all new skis sold annually go to
rental enterprises " . (July, 2014 Pellucid
Perspective and July, 2014 Outside the
Ropes for those of you with Pellucid
Memberships).
We are encouraged that the golf inhad
both GLMA and Customer data
that provided a complex set of results.
The course that was attracting more play
outside the 30 minute drive time had
weak GLMA demographic fundamentals
but strong property quality characdustry
is recognizing the historical data
that tells us the most fertile ground for
www.PellucidcorP.com
www.PellucidcorP.com
The Pellucid PersPecTive
The Pellucid PersPecTive
9
5
recognizing the historical
data that tells us the
most fertile ground for
looking for installment payment opportunities and are using
these new fintech options. The challenge is looking for ways
to accommodate these smart, informed shoppers as we try to
attract and retain them as golfers. Most major manufacturers
have " rental club " programs that provide additional discounts
from wholesale.We can use that in two
ways - first to provide discounted rentals
for golf course use (paid greens fees)
to those that have completed an introductory
clinic. Second, the rental clubs
can be offered with good discounts at
the end of the season to recover the
cost to buy them. John Deere has had
a similar profitable and self-liquidating
program for its compact diesel tractors
for years.
In its promotional material for Welattracting
new golfers is in the 25 - 40 Age Group. It is also the
Age that many kids exposed to golf through Junior Programs
return after their detours into high school, college and team
teristics that generated very good Customer related performance.
In fact, all 6 exhibited strong Customer metrics. Unfortunately,
this process was time consuming which limits our ability to provide
these insights on a wider scale.
Our work with Metolius is aimed at using real time data access
to automate the analytic process for faster and easier answers
for operational and customer performance indicators. This
will provide more availability and reduce the cost for golf course
operators to get answers and generate actionable guidance for
enhancing customer communications.
It is our opinion that better, easier and more affordable
methods for getting these new golfers equipped for staying engaged.
This will entail rethinking " rental programs " and probably
getting familiar with some of these new fintech options
that the Millenials are already embracing.
n
" club " sports. Providing more access to affordable instruction
will only serve to help with faster skill development - we know
that people respond to improvement and will stay involved
when they get better.
It is also clear, however, is that we will have to adjust our
https://kempersports.com/ http://www.PellucidcorP.com

The Pellucid Perspective - October 2023

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2023

TOC
Better Tools and Data Mean Fewer Answers Left “Blowin’ in the Wind”
Potential 520M Rounds record year is possible
15 Activities, Transactions continue healthy pace with 10
Favorable September keeps Year-to-Date in positive territory
Utilization Surges as Rounds Refuse to Yield to Wilted Weather
For Tampa, at #22, leveraging healthy golfer base is key to breaking Top 20 barrier
The Pellucid Perspective - October 2023 - TOC
The Pellucid Perspective - October 2023 - Better Tools and Data Mean Fewer Answers Left “Blowin’ in the Wind”
The Pellucid Perspective - October 2023 - 3
The Pellucid Perspective - October 2023 - 4
The Pellucid Perspective - October 2023 - 5
The Pellucid Perspective - October 2023 - 6
The Pellucid Perspective - October 2023 - Potential 520M Rounds record year is possible
The Pellucid Perspective - October 2023 - 8
The Pellucid Perspective - October 2023 - 9
The Pellucid Perspective - October 2023 - 15 Activities, Transactions continue healthy pace with 10
The Pellucid Perspective - October 2023 - 11
The Pellucid Perspective - October 2023 - 12
The Pellucid Perspective - October 2023 - 13
The Pellucid Perspective - October 2023 - Favorable September keeps Year-to-Date in positive territory
The Pellucid Perspective - October 2023 - 15
The Pellucid Perspective - October 2023 - Utilization Surges as Rounds Refuse to Yield to Wilted Weather
The Pellucid Perspective - October 2023 - 17
The Pellucid Perspective - October 2023 - For Tampa, at #22, leveraging healthy golfer base is key to breaking Top 20 barrier
The Pellucid Perspective - October 2023 - 19
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