The Pellucid Perspective - November 2023 - 15

40%
30%
20%
10%
0%
-10%
-20%
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Jan Feb Mar
34%
14%
I
I
-6%
I
12%
6%
I
I
2%
I
-4%
-12%
Source: Pellucid
In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours or
GPH) so our readers can see how the year is playing out at the national level. Again, if you want the 45 regional, the 61 markets
or individual facility-specific figures, you can get those by subscribing either to the Pellucid Publications Membership program,
the Geographical Weather Impact reports or Cognilogic (individual facility down to daily level).
The above shows that October was a " net nothing " weather-wise coming in flat for the month compared to '22. That non-result
maintained the YtD favorability holding at +1% through 10 months. We haven't yet seen the preview of the October rounds
from our Golf Market Research Center (GMRC) subscribers but we're going to bet, using the weather impact as a lead indicator,
that they'll be flat-to-slightly up and a hold or slight increase in Utilization as a result if our crystal ball is correct. If you were a
GMRC subscriber you'd already know both your weather impact and Utilization for the month and YtD. If you want a look into
our weather forecasting " crystal ball " for our '23 year-ahead call at the national level (it's an encouraging number) you can get that
by subscribing to our Geographic Weather Impact tracking. For individual facilities, you can get our web-based, facility-specific
weather forecast service for the next 60 days by subscribing to Cognilogic Foresight (or subscribing to GMRC for facility owner/
operators).
Pellucid Publications Membership
Geographical Weather Impact
Cognilogic
I
I
3%
I
0%
I
I
1%
I I I I I I
-5%
9%
6%
Golf Playable Hours 2023 Monthly % Chng vs. Year Ago
Aug Sep
Apr
May
Jun Jul
Oct
Nov
Dec
YtD Q1 Q2 Q3 Q4
Jan Feb Mar
15.0
10.0
5.0
0.0
-5.0
-10.0
-15.0
Utilization Rate 2023 Monthly Point Chng vs. Prior Full Year
Apr
May
Jun Jul
6.4
10.4
4.4
4.0
Aug Sep Oct Nov Dec
YtD
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
3.6
3.4
1.3
I I I I I I I I I I I I I
-0.5
-7.2
-10.3
Source: Golf Datatech & Pellucid
The above graphic represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (61%) to determine if we improved or lost utilization in the current month.
September's modest Utilization gain extends the positive streak to 5 months as Rounds and weather impact moved in tandem to
slightly higher ground. This marks 6 of 9 months this year that have registered Utilization gains with the YtD figure now standing
at +3 vs. September's YtD figure of +4 points. Jim's call for September Utilization was +2-5 pts so he once again got the direction
right but was slightly high of the mark with his low end of the range " educated guess " . For October he's going to go with a safe
bet call for Utilization (0 to +2 pts) which anticipates a rounds gain of 2-3% against the flat weather reported above; we'll see. Our
GMRC subscribers have already seen their October results from Golf Revenue down to Discount Rate via the trend and scorecard
views for their facility and the summary portfolio of GMRC participants; you too could be in-the-know by inquiring here.
www.PellucidcorP.com
The Pellucid PersPecTive
15
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The Pellucid Perspective - November 2023

Table of Contents for the Digital Edition of The Pellucid Perspective - November 2023

TOC
Seniors provide short-term economic buffer for golf
Golf ’s growing digital footprint; helpful or distraction for operators?
14 Activities, Transactions continue to lead with 7
Neutral October (a relief) pretty much cements (slightly) up year outcome
September Utilization holds steady, full year stays in “black”
San Francisco, at #3, only has to fear…itself
The Pellucid Perspective - November 2023 - TOC
The Pellucid Perspective - November 2023 - Seniors provide short-term economic buffer for golf
The Pellucid Perspective - November 2023 - 3
The Pellucid Perspective - November 2023 - 4
The Pellucid Perspective - November 2023 - 5
The Pellucid Perspective - November 2023 - 6
The Pellucid Perspective - November 2023 - Golf ’s growing digital footprint; helpful or distraction for operators?
The Pellucid Perspective - November 2023 - 8
The Pellucid Perspective - November 2023 - 9
The Pellucid Perspective - November 2023 - 14 Activities, Transactions continue to lead with 7
The Pellucid Perspective - November 2023 - 11
The Pellucid Perspective - November 2023 - Neutral October (a relief) pretty much cements (slightly) up year outcome
The Pellucid Perspective - November 2023 - 13
The Pellucid Perspective - November 2023 - September Utilization holds steady, full year stays in “black”
The Pellucid Perspective - November 2023 - 15
The Pellucid Perspective - November 2023 - San Francisco, at #3, only has to fear…itself
The Pellucid Perspective - November 2023 - 17
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