The Pellucid Perspective - May 2024 - 17

for affordable golf and the traditional on-ramps for the uninitiated
(Public-Price, Learning & Practice which together
are 16% of supply or a 62 index vs. the US). In looking at
the velocity and Utilization for affordable golf in Louisville
(not shown), part of the challenge is those existing facilities
don't show any higher throughput than the Value or Premium
facilities which suggests the economic model may have
proven historically challenging. For reference, we normally
see in healthy markets that Value velocity is 15-20% higher
than Premium facilities and Price facilities have similarly
higher throughput than Value as they offset lower pricing
through higher volume. Other than this supply type imbalance
though, Louisville seems to be performing on par with
other US markets in the current industry cycle.
As we've said before, a market profile specific to your course
and draw areas (i.e. 15, 25, 30 minute drivetime) vs. these metro
market views is a critical element of annual planning and should
be done at least every other year. With Pellucid's recently-introduced
Golf Local Market Dynamics, self-serve, web-delivered
tool, you now can order one, pay for it and have it sent to you
via email in <10 minutes! Just $450 (additional 10% discount
for NGCOA members via SmartBuy, email Jim K. for the code
before you order); for more information or to order yours for
'24 planning, click here. For service providers who need to look
across multiple markets or are in the business of buying/selling
golf courses (none of the major brokers currently do this, go
figure), the GLMA software annual license is the tool for you;
click here for more info.
n
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Pellucid's gold standard market analysis is now available via the web, self-serve, delivered via email
in minutes with their Golf Market Dynamics report, powered by Locate.
* Map of supply distribution by location and Pellucid type
* Demographic Summary - trend of population & demographics, last 10 yrs/next 5 yrs
* Demographic Compare - population and demographics for your draw areas side-by-side, current
year
* Golf Participation/Frequency/Demographic influence - how many golfers, average frequency does
local Age/Income/Ethnicity help or hinder?
* Golfer Base History - 10 year trend of the Golfer Base size, up/down/sideways?
* Facility-based Rounds History - 10 year trend of Rounds Played, up/down/sideways?
* Supply/Demand/Velocity balance - how much Supply, what mix of types, what is benchmark
annual Rounds/18-hole equivalent?
* Facilities facts list - names, distance, holes, Pellucid types, WE GF for all facilities in the analysis
For more information or to order yours today, go here. If questions, contact us.
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The Pellucid PersPecTive
17
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The Pellucid Perspective - May 2024

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2024

TOC
US & golf economy; flashing early warning signs?
AI golf business application challenge: Classify 14K golf courses 210 unique ways
“Shallow” activity skews to Private and higher end properties
April’s a yawner with GPH +1%, Year-to-Date still up at +4%
Mar Utilization declines 4 pts (rounds up, weather up more), Year-to-Date now neutral at -1 pt
PGA Championship host city Louisville KY, could use more, affordable “on-ramps” for golf
The Pellucid Perspective - May 2024 - TOC
The Pellucid Perspective - May 2024 - US & golf economy; flashing early warning signs?
The Pellucid Perspective - May 2024 - 3
The Pellucid Perspective - May 2024 - 4
The Pellucid Perspective - May 2024 - 5
The Pellucid Perspective - May 2024 - AI golf business application challenge: Classify 14K golf courses 210 unique ways
The Pellucid Perspective - May 2024 - 7
The Pellucid Perspective - May 2024 - 8
The Pellucid Perspective - May 2024 - 9
The Pellucid Perspective - May 2024 - “Shallow” activity skews to Private and higher end properties
The Pellucid Perspective - May 2024 - 11
The Pellucid Perspective - May 2024 - April’s a yawner with GPH +1%, Year-to-Date still up at +4%
The Pellucid Perspective - May 2024 - 13
The Pellucid Perspective - May 2024 - Mar Utilization declines 4 pts (rounds up, weather up more), Year-to-Date now neutral at -1 pt
The Pellucid Perspective - May 2024 - 15
The Pellucid Perspective - May 2024 - PGA Championship host city Louisville KY, could use more, affordable “on-ramps” for golf
The Pellucid Perspective - May 2024 - 17
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