The Pellucid Perspective - May 2024 - 8

TECHNOLOGY
APPLICATIONS
skeptical) to solve the classification problem. This took us all of
about 10-15 minutes for our first pass.
ChatGPT then went through our instructions and pointed
out errors and inconsistencies between our instructions and the
data (this was kind of embarrassing, some were very basic, dumb
mistakes on my part). For example, in the written instructions
we told it to " look at the Greens Fee value " and it indicated there
was no value in the data for Greens Fee value (it was right, in
the data file that column was actually labeled Highest WE GF,
easy fix in the instructions to align). After we corrected all the
logic/syntax errors, it then went through a more interesting pass
to ask questions about decision rules where there could be outliers
to the decision rules. Really? Yep, like " What do I do when
there are <3 facilities in a DMA? " (quick answer, there are no
DMAs in the US with <3 facilities, fun trivia fact) and " What if
all facilities in the DMA have the same price point? " For some
of those we clarified the language and others we chose to just
ignore because I knew there wouldn't be any incidence of the
scenario. This step took us another 15-20 minutes but the combination
of my son knowing what he was doing and me knowing
the data intimately (after 20+ years of toiling with this manually)
probably helped considerably. Then came the first pass and...it
was perfect!
No, just kidding. Here were the couple of diagnostic passes
we had to make to figure out the couple of errors we saw (full
*
In the first pass the overwhelming majority of facilities
were classified Public-Value so we basically had
Private, Learning & Practice and Public-Value. We
determined that we made the dumb, basic mistake of
not telling ChatGPT that it needed to exclude those
facilities before it started the " price-binning " exercise.
What happened was almost all the Privates were being
considered as Premium and nearly all the Learning &
Practice were being considered Price hence, everything
that was left was largely relegated to Value
* The second pass corrected the Public-Regulation
segmentation but, for some reason, it was inverting
the Premium and Price designations. It took us a few
minutes to realize that we'd never really defined what
was the highest vs. lowest value designation and we
had written the instruction on the classifications in the
order of Price, Value and Premium. We had then given
it the task of sorting, from high to low, the Greens Fee
pricing so it, logically, assumed that Price was first and
Premium was third. It took us more time to figure
out why this was happening (~ 5 mins) than it did to
transparency, we decided a more efficient way to design and
troubleshoot was to use the Chicago DMA so we started with
the ~325 dataset to train ChatGPT):
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The Pellucid Perspective - May 2024

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2024

TOC
US & golf economy; flashing early warning signs?
AI golf business application challenge: Classify 14K golf courses 210 unique ways
“Shallow” activity skews to Private and higher end properties
April’s a yawner with GPH +1%, Year-to-Date still up at +4%
Mar Utilization declines 4 pts (rounds up, weather up more), Year-to-Date now neutral at -1 pt
PGA Championship host city Louisville KY, could use more, affordable “on-ramps” for golf
The Pellucid Perspective - May 2024 - TOC
The Pellucid Perspective - May 2024 - US & golf economy; flashing early warning signs?
The Pellucid Perspective - May 2024 - 3
The Pellucid Perspective - May 2024 - 4
The Pellucid Perspective - May 2024 - 5
The Pellucid Perspective - May 2024 - AI golf business application challenge: Classify 14K golf courses 210 unique ways
The Pellucid Perspective - May 2024 - 7
The Pellucid Perspective - May 2024 - 8
The Pellucid Perspective - May 2024 - 9
The Pellucid Perspective - May 2024 - “Shallow” activity skews to Private and higher end properties
The Pellucid Perspective - May 2024 - 11
The Pellucid Perspective - May 2024 - April’s a yawner with GPH +1%, Year-to-Date still up at +4%
The Pellucid Perspective - May 2024 - 13
The Pellucid Perspective - May 2024 - Mar Utilization declines 4 pts (rounds up, weather up more), Year-to-Date now neutral at -1 pt
The Pellucid Perspective - May 2024 - 15
The Pellucid Perspective - May 2024 - PGA Championship host city Louisville KY, could use more, affordable “on-ramps” for golf
The Pellucid Perspective - May 2024 - 17
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