The Pellucid Perspective - May 2024 - 9

I'm not saying that the golf
industry is the highest-and-best
use case for AI in the next 3-5
years but there's promise.
change the English instructions (15 seconds)
*
The third pass through the data...it worked! I spotchecked
the distribution (it should generally be
~30%/40%/30% due to my tie-breaking rules favoring
Value), checked to see that there were no " ties " that
were split across groups and the price ranges/breaks
for the 3 groups were similar (slightly higher across
the board) to our current GLMA version (I have those
numbers memorized too since I use Chicago for a lot of
my examples)
High fives all around, my son stopped the clock and we
thought about what we (have to include the ChatGPT technology
in the accolades) just accomplished relative to historical
norms:
*
The first several years of GLMA, I actually manuallycoded
all ~14K facilities across the 210 DMAs. This
was an incredibly boring, prone-to-human error,
mind-numbing exercise of 70-90 hours (20 minutes
per DMA when you got really good at it but you could
only do that for 1-2 hrs at a stretch without losing your
mind)
* As mentioned earlier, several years ago my son wrote
Python code to do this exercise against the annual
facility file I provided. In the initial year it took us
combined like 8-10 hours to wrestle it to the ground
and figure out all the " edge cases " that the code wasn't
handling correctly. This required his knowledge
of Python and, what consumed considerable time,
diagnosing each instance where facilities within a
particular DMA were being mis-coded. One must also
factor in the 2-4 hrs annually we spent in subsequent
years figuring out why last year's code produced new
anomalies in the new classification exercise for the
GLMA
* ChatGPT took us ~75 minutes from initial file
submission to 3rd-pass solution. It required no
knowledge of Python (although we " cheated " slightly
when we couldn't understand why it was doing
something once or twice my son asked it to export
code so he could look at it as a " clue " to our diagnostic
thinking). There were some tips and tricks he'd
acquired from his previous experience in structuring the
parameters of the problem in the text that also helped
but I feel like even an amateur like me would be able
to pick up most of these shortcuts after a couple of
www.PellucidcorP.com
use cases using the tool and " learning the lingo " (one
example was he inserted " Take a deep breath and follow
the steps closely " ; I have no idea what ChatGPT did
with that little piece of instruction)
So, in summary, after my initial skepticism regarding useful,
productive and proven use cases for the golf business vs.
much of what I've seen for AI-generated graphics, improved
search, emails, writing briefs on topics, cheating on homework,
passing the Bar etc., this was my first experience of actually
giving it a golf business problem which was relatively complicated,
costing me time and highly prone to human error (and
fatigue in the old days). On the other hand, I'm not saying
that the golf industry is the highest-and-best use case for AI
in the next 3-5 years but there's promise. As I pointed out in
my OtR article on bleeding-edge technology tools, part of the
challenge for the business side of golf is that there isn't much of
a longitudinal (over time), reliable, consistent base of information
which is required to drive much of what I've seen to date
from AI. I think our historical (and forecast) weather facts and
translation to Golf Playable Hours will be an interesting application.
On the other hand, we've all seen the significant swings
in facts collected and published about the size and changes to
the golfer base since the 1980s, rounds played wasn't seriously
tracked until 2000 and, even then, the bulk of that information
is % change vs. base numbers so that will have to be filled in
and estimated etc. Along the way various organizations have
changed the definitions of the golfing universe, the involvement
classifications etc. so that trying to " train " an AI model
on what's happened over time in the basic metrics of the golf
industry will be challenged by the irregularity and inconsistency
of that data.
All of these however are obstacles that can be overcome over
time and with intelligent approaches and creative problemsolving
with the data we have and responsibly extrapolating
the in-betweens. That's been Pellucid's approach for over 20
years as we've built those data foundations and provided a 2nd
opinion to the golf industry regarding trends and creating the
missing key health metrics along the way as needed (like paying
attention to % Utilization as a higher metric than Rounds
Played alone?). I've been labeled an eternal cynic (sometimes
by my wife even) but when I see something applied to a realworld
problem and it works, I get on board. This is but one
example and I'll need a few more before I'm in full-throated
agreement with all the AI prophets out there but, after this
exercise, I'm at least running to catch up to the train to be in
position to jump on board.
n
The Pellucid PersPecTive
9
http://www.PellucidcorP.com

The Pellucid Perspective - May 2024

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2024

TOC
US & golf economy; flashing early warning signs?
AI golf business application challenge: Classify 14K golf courses 210 unique ways
“Shallow” activity skews to Private and higher end properties
April’s a yawner with GPH +1%, Year-to-Date still up at +4%
Mar Utilization declines 4 pts (rounds up, weather up more), Year-to-Date now neutral at -1 pt
PGA Championship host city Louisville KY, could use more, affordable “on-ramps” for golf
The Pellucid Perspective - May 2024 - TOC
The Pellucid Perspective - May 2024 - US & golf economy; flashing early warning signs?
The Pellucid Perspective - May 2024 - 3
The Pellucid Perspective - May 2024 - 4
The Pellucid Perspective - May 2024 - 5
The Pellucid Perspective - May 2024 - AI golf business application challenge: Classify 14K golf courses 210 unique ways
The Pellucid Perspective - May 2024 - 7
The Pellucid Perspective - May 2024 - 8
The Pellucid Perspective - May 2024 - 9
The Pellucid Perspective - May 2024 - “Shallow” activity skews to Private and higher end properties
The Pellucid Perspective - May 2024 - 11
The Pellucid Perspective - May 2024 - April’s a yawner with GPH +1%, Year-to-Date still up at +4%
The Pellucid Perspective - May 2024 - 13
The Pellucid Perspective - May 2024 - Mar Utilization declines 4 pts (rounds up, weather up more), Year-to-Date now neutral at -1 pt
The Pellucid Perspective - May 2024 - 15
The Pellucid Perspective - May 2024 - PGA Championship host city Louisville KY, could use more, affordable “on-ramps” for golf
The Pellucid Perspective - May 2024 - 17
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