IEEE Power & Energy Magazine - January/February 2018 - 16

The articles
give engineers
a sense of why
it is important
to understand
consumer
perspectives
and behavior in
energy systems.

of these three fixes on
their own are likely to
solve energy-conservation challenges because
consumer behavior is
influenced by all three
aspects. A combined
approach, however,
offers a greater probability of success in the
long term, which is referred to as a sociotechnical approach.
The third article, "A
Part of the Energy 'in
Crowd'" by Jans, bouman, and Fielding, reasons that consumers are part of one or
more social groups and that these groups
influence their decision-making processes, attitudes, and behavior. The authors
propose that social identities, i.e., a per-

16

ieee power & energy magazine

son's sense of who they
are based on his or her
group membership(s),
are crucial in this respect. social identities
will particularly affect
energy attitudes and
behavior when energy
issues are an important part of one's social
identity and when individuals strongly identify
with the relevant group.
The authors contend that
community approaches
may be very promising
in changing people's
energy behavior, followed by approaches
focusing on individuals. To that end, the
authors conclude that targeting values and
norms in groups may be the basis for successful community-based interventions.

The fourth contribution is from van
der Werff, Th√łgersen, and bruine de bruin, "Changing Household Energy behavior." in this article, a common strategy to
change consumer behavior is critically
discussed: monetary incentives. The authors present when monetary incentives
are likely to be effective and elaborate
on three downsides of such incentives.
First, when financial rewards (e.g., subsidies) are employed, the money saved
may be spent in such a way (e.g., on
energy-inefficient goods) that the system
will not benefit, reflecting the so-called
rebound effect. second, incentives may
be too small to be worth the effort and
thus not motivate people to change their
behavior. Third, monetary incentives
may lead to crowding out intrinsic motivation, which means that other (intrinsic)
motivations to support a reliable sustainable energy system may be undermined,

january/february 2018


http://www.powerworld.com

Table of Contents for the Digital Edition of IEEE Power & Energy Magazine - January/February 2018

Contents
IEEE Power & Energy Magazine - January/February 2018 - Intro
IEEE Power & Energy Magazine - January/February 2018 - Cover1
IEEE Power & Energy Magazine - January/February 2018 - Cover2
IEEE Power & Energy Magazine - January/February 2018 - Contents
IEEE Power & Energy Magazine - January/February 2018 - 2
IEEE Power & Energy Magazine - January/February 2018 - 3
IEEE Power & Energy Magazine - January/February 2018 - 4
IEEE Power & Energy Magazine - January/February 2018 - 5
IEEE Power & Energy Magazine - January/February 2018 - 6
IEEE Power & Energy Magazine - January/February 2018 - 7
IEEE Power & Energy Magazine - January/February 2018 - 8
IEEE Power & Energy Magazine - January/February 2018 - 9
IEEE Power & Energy Magazine - January/February 2018 - 10
IEEE Power & Energy Magazine - January/February 2018 - 11
IEEE Power & Energy Magazine - January/February 2018 - 12
IEEE Power & Energy Magazine - January/February 2018 - 13
IEEE Power & Energy Magazine - January/February 2018 - 14
IEEE Power & Energy Magazine - January/February 2018 - 15
IEEE Power & Energy Magazine - January/February 2018 - 16
IEEE Power & Energy Magazine - January/February 2018 - 17
IEEE Power & Energy Magazine - January/February 2018 - 18
IEEE Power & Energy Magazine - January/February 2018 - 19
IEEE Power & Energy Magazine - January/February 2018 - 20
IEEE Power & Energy Magazine - January/February 2018 - 21
IEEE Power & Energy Magazine - January/February 2018 - 22
IEEE Power & Energy Magazine - January/February 2018 - 23
IEEE Power & Energy Magazine - January/February 2018 - 24
IEEE Power & Energy Magazine - January/February 2018 - 25
IEEE Power & Energy Magazine - January/February 2018 - 26
IEEE Power & Energy Magazine - January/February 2018 - 27
IEEE Power & Energy Magazine - January/February 2018 - 28
IEEE Power & Energy Magazine - January/February 2018 - 29
IEEE Power & Energy Magazine - January/February 2018 - 30
IEEE Power & Energy Magazine - January/February 2018 - 31
IEEE Power & Energy Magazine - January/February 2018 - 32
IEEE Power & Energy Magazine - January/February 2018 - 33
IEEE Power & Energy Magazine - January/February 2018 - 34
IEEE Power & Energy Magazine - January/February 2018 - 35
IEEE Power & Energy Magazine - January/February 2018 - 36
IEEE Power & Energy Magazine - January/February 2018 - 37
IEEE Power & Energy Magazine - January/February 2018 - 38
IEEE Power & Energy Magazine - January/February 2018 - 39
IEEE Power & Energy Magazine - January/February 2018 - 40
IEEE Power & Energy Magazine - January/February 2018 - 41
IEEE Power & Energy Magazine - January/February 2018 - 42
IEEE Power & Energy Magazine - January/February 2018 - 43
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IEEE Power & Energy Magazine - January/February 2018 - 75
IEEE Power & Energy Magazine - January/February 2018 - 76
IEEE Power & Energy Magazine - January/February 2018 - Cover3
IEEE Power & Energy Magazine - January/February 2018 - Cover4
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