Pennsylvania Game News - October 2020 - 27

antithesis of the efficient "classic" look.
The massive Mark V actions were built
to withstand the pressures of Weatherby's
proprietary high-intensity cartridges. The
rifles were expensive and he used the testimonials of film stars and sports figures to
sell his guns. Beginning in 1956, and held
every year since, tuxedo-clad celebrities
and dignitaries gather at the prestigious
Weatherby Hunting and Conservation
Award Gala to honor a noted hunter for his
or her accomplishments both on the international game fields and in conservation.
This seemingly elitist approach of
marketing and promotion was not directed
to Average Joe Hunters, and I don't
believe there were too many Pennsylvania
hunters back then, clad in their red-andblack-checked "Pennsylvania Tuxedos,"
crawling through Potter County laurel
tangles toting a brand new .300 Weatherby
magnum. But Weatherby's promotional
genius found his desired target audience
in an upscale demographic first, building
a well-deserved reputation of quality and
performance that trickled down to the
mainstream market when he expanded the
rifle line with the less expensive, but still
excellent Vanguard models, which also
were chambered for standard cartridges.
Today's Weatherby line is enormous with
broad appeal, and at every turn, exudes the
quality upon which it was founded.
Taking an about-face marketing
approach, Savage targeted the mainstream
market with a new bolt gun, unveiling its

fantastic Model 110, named after its 1958
introductory price of $109.95. Today,
the 110 remains the longest running
bolt-action rifle in production with sales
exceeding 5 million. It was economical,
easy to manufacture and utilized design
features that made it simple to produce
as a left-hand model.
The 110 is extremely accurate out
of the box, and remains popular with
Pennsylvania deer hunters. Today, there
are 40 models of the 110, many of which
also are available in left-handed versions.
Savage also brought out at that time, the
Model 170, an economical slide-action
to compete with the Remington M760.
In 1958, Browning offered its High
Power, a bolt gun built around the wonderful Belgium FN Mauser action, and later,
with actions from Sako. Offered in three
grades, it rivaled the upscale Weatherby,
featuring high-level refinements with its
lustrous glossy wood and polished metal
finish. Browning also ran classy sepiaand-black ads similar to Weatherby, and
by visual association, linked itself to a
higher level of quality and performance.
The High Power was replaced by the
BBR, the Browning Bolt Rifle in 1978.
By that time, a new era had begun, one
in which new manufacturing processes
eliminated much handwork, and nontraditional materials began to change the
look and feel of deer rifles, but perhaps
not their lethal accuracy.
See next month's issue for more.

27



Pennsylvania Game News - October 2020

Table of Contents for the Digital Edition of Pennsylvania Game News - October 2020

Contents
Pennsylvania Game News - October 2020 - Cover1
Pennsylvania Game News - October 2020 - Cover2
Pennsylvania Game News - October 2020 - Contents
Pennsylvania Game News - October 2020 - 2
Pennsylvania Game News - October 2020 - 3
Pennsylvania Game News - October 2020 - 4
Pennsylvania Game News - October 2020 - 5
Pennsylvania Game News - October 2020 - 6
Pennsylvania Game News - October 2020 - 7
Pennsylvania Game News - October 2020 - 8
Pennsylvania Game News - October 2020 - 9
Pennsylvania Game News - October 2020 - 10
Pennsylvania Game News - October 2020 - 11
Pennsylvania Game News - October 2020 - 12
Pennsylvania Game News - October 2020 - 13
Pennsylvania Game News - October 2020 - 14
Pennsylvania Game News - October 2020 - 15
Pennsylvania Game News - October 2020 - 16
Pennsylvania Game News - October 2020 - 17
Pennsylvania Game News - October 2020 - 18
Pennsylvania Game News - October 2020 - 19
Pennsylvania Game News - October 2020 - 20
Pennsylvania Game News - October 2020 - 21
Pennsylvania Game News - October 2020 - 22
Pennsylvania Game News - October 2020 - 23
Pennsylvania Game News - October 2020 - 24
Pennsylvania Game News - October 2020 - 25
Pennsylvania Game News - October 2020 - 26
Pennsylvania Game News - October 2020 - 27
Pennsylvania Game News - October 2020 - 28
Pennsylvania Game News - October 2020 - 29
Pennsylvania Game News - October 2020 - 30
Pennsylvania Game News - October 2020 - 31
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Pennsylvania Game News - October 2020 - 33
Pennsylvania Game News - October 2020 - 34
Pennsylvania Game News - October 2020 - 35
Pennsylvania Game News - October 2020 - 36
Pennsylvania Game News - October 2020 - 37
Pennsylvania Game News - October 2020 - 38
Pennsylvania Game News - October 2020 - 39
Pennsylvania Game News - October 2020 - 40
Pennsylvania Game News - October 2020 - 41
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Pennsylvania Game News - October 2020 - 54
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Pennsylvania Game News - October 2020 - 60
Pennsylvania Game News - October 2020 - 61
Pennsylvania Game News - October 2020 - 62
Pennsylvania Game News - October 2020 - 63
Pennsylvania Game News - October 2020 - 64
Pennsylvania Game News - October 2020 - Cover3
Pennsylvania Game News - October 2020 - Cover4
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