Pennsylvania Game News - December 2020 - 23

BY BOB SOPCHICK

Ammunition manufacturers create many new cartridges and
the gun industry becomes nimbler, hustling to create new
rifles chambered for the latest cartridge-of-the-week. Stylization is influenced largely by modular mainstream design
trends, but rifle design also must accommodate advanced optical and
digital sighting systems and related mounts. And the juggernaut of this
third distinct era in 125 years of deer-rifle history - from 1990 through
the present - is a tidal wave of high-tech military-styled semiauto rifles
and related accessories.
This has less of an impact on Pennsylvania deer rifles, since semiautos
are not legal for hunting big game here. However, the look of these guns
influences many traditional designs.
At this point in the evolution of the deer rifle, most of what is new is
more a matter of refinement than large-scale innovation, similar in many
ways to binocular design, having reached a pinnacle where all that is new
is incremental. There aren't many John Brownings or Bill Rugers around
these days. But there sure are a lot of sharp marketing folks, who, upon
seeing the slightest niche, seize upon that opportunity to alter a design to
fill it, or lacking that, create a niche to which hunters can relate.
Automakers do the same thing, reappointing a basic truck model with
diverse badging and accessories, then marketing it to specific potential
customer groups.
A niche getting a lot of attention lately is long-range big-game shooting. It's hardly new in Pennsylvania; I just dug up a couple of magazine
articles about it from the early '60s. However, some modern hunters

F I L L I N G

PART 3 OF
A 125-YEAR
HISTORY

T H E

NICHE
M A R K E T I NG S P EC I A L I Z E D DE E R R I F L E S
DECEMBER 2020	

23



Pennsylvania Game News - December 2020

Table of Contents for the Digital Edition of Pennsylvania Game News - December 2020

Contents
Pennsylvania Game News - December 2020 - Cover1
Pennsylvania Game News - December 2020 - Cover2
Pennsylvania Game News - December 2020 - Contents
Pennsylvania Game News - December 2020 - 2
Pennsylvania Game News - December 2020 - 3
Pennsylvania Game News - December 2020 - 4
Pennsylvania Game News - December 2020 - 5
Pennsylvania Game News - December 2020 - 6
Pennsylvania Game News - December 2020 - 7
Pennsylvania Game News - December 2020 - 8
Pennsylvania Game News - December 2020 - 9
Pennsylvania Game News - December 2020 - 10
Pennsylvania Game News - December 2020 - 11
Pennsylvania Game News - December 2020 - 12
Pennsylvania Game News - December 2020 - 13
Pennsylvania Game News - December 2020 - 14
Pennsylvania Game News - December 2020 - 15
Pennsylvania Game News - December 2020 - 16
Pennsylvania Game News - December 2020 - 17
Pennsylvania Game News - December 2020 - 18
Pennsylvania Game News - December 2020 - 19
Pennsylvania Game News - December 2020 - 20
Pennsylvania Game News - December 2020 - 21
Pennsylvania Game News - December 2020 - 22
Pennsylvania Game News - December 2020 - 23
Pennsylvania Game News - December 2020 - 24
Pennsylvania Game News - December 2020 - 25
Pennsylvania Game News - December 2020 - 26
Pennsylvania Game News - December 2020 - 27
Pennsylvania Game News - December 2020 - 28
Pennsylvania Game News - December 2020 - 29
Pennsylvania Game News - December 2020 - 30
Pennsylvania Game News - December 2020 - 31
Pennsylvania Game News - December 2020 - 32
Pennsylvania Game News - December 2020 - 33
Pennsylvania Game News - December 2020 - 34
Pennsylvania Game News - December 2020 - 35
Pennsylvania Game News - December 2020 - 36
Pennsylvania Game News - December 2020 - 37
Pennsylvania Game News - December 2020 - 38
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Pennsylvania Game News - December 2020 - 40
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Pennsylvania Game News - December 2020 - 49
Pennsylvania Game News - December 2020 - 50
Pennsylvania Game News - December 2020 - 51
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Pennsylvania Game News - December 2020 - 64
Pennsylvania Game News - December 2020 - Cover3
Pennsylvania Game News - December 2020 - Cover4
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