Pharmaceutical Commerce - November/December 2009 - (Page 22)

Packaging & drug delivery Pharma Gets a ‘Just in Time’ Speedup With the Switch to digital Printing can be changed, saved, and output directly to the printer, and shared for speed and accuracy from labels to inserts/outserts. “Thousands of files can be saved on the computer or discs and backed up for future use,” O’Brien points out. “Conventional printing plates and negatives are large and cumbersome to store and eventually become brittle and need to be remade.” What’s more, digital printers have the ability to cut lead times in half for end users who utilize conventional printing systems. “There is now a greater need for economical JIT printing solutions to match new requirements,” observes Victor Dixon, VP and GM, Catalent Printed Components (Somerset, NJ). “Traditional printing assets are typically laden with substantial set-up time and cost, where often the make-ready costs exceed that of the actual production.” Digital printing is not considered a fad, as it is well established in other industries. For instance, Hewlett-Packard (HP; Palo Alto, CA) reports the volume of labels printed on HP Indigo presses skyrocketed 500% between 2001 and 2006. One of HP’s latest solutions, the HP Indigo WS6000 Digital Press, is utilized for pharma labeling applications by both Nosco and CCL. “We purchased our first Indigo almost five years ago and, since that time, we have two additional presses,” says Gregg Metcalf, industry market manager, strategic initiatives, Nosco (Waukegan, IL). According to Fig. 3. Digital printing can HP, the WS6000 accommodate variable printing, has a faster speed such as the 2D barcode in this and larger print label. Credit: H-P format than its predecessor, and its speed and size make Label Global Healthcare Group (Hightstown, it more cost-effective than analog printing NJ), a supplier of decorative, informational for 80% of the jobs label converters typiand promotional labels. CCL reports having cally produce. “The press helps eliminate the installed digital printing systems in four key need to pre-order large quantities of printed pharma locations in North America. material,” explains Retha Petruzates, segConventional printing processes take as ment marketing manager of HP’s Graphics many as 17 steps to complete a given job, Solutions Business. “Labels and packages can from art generation and plate making to be printed as they are ordered and produced printing. By comparison, digital offset print quickly on demand.” HP offers a portfolio of production enables printers to function in high-end digital presses geared for offset-like as little as three steps, which helps eliminate quality and high-productivity commercial areas for potential quality-related issues. Files printing applications as well as industrial www.PharmaceuticalCommerce.com 22 NovemBer/deCemBer 2009 http://www.PharmaceuticalCommerce.com

Table of Contents for the Digital Edition of Pharmaceutical Commerce - November/December 2009

Pharmaceutical Commerce - November/December 2009
Contents
Editorial
Op-Ed
Top News
Business & Finance
Brand Marketing | Communications
SupplyChain | Logistics
Information Technology
Packaging & Drug Delivery
Legal | Regulatory
Executive Training & Development
Editorial Index | Meetings

Pharmaceutical Commerce - November/December 2009

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