Leisure & Hospitality International - Fall 2013 - 101

Caesars Enterta inment Corp. – Mid-South Region

Finding New Niches
Caesars Entertainment copes with competition by appealing to
new markets, its regional president says. BY ALAN DORICH
Caesars Entertainment Corp. has something for everyone in the city of Tunica,
Miss., Regional President Scott Barber
says. “We’re well positioned when we
think in terms of different customer segments,” he says.
The renowned gaming entertainment
firm has three casinos in Tunica that appeal to a diverse crowd, Barber says. One
is Harrah’s Tunica, which offers a resort
experience with 1,300 hotel rooms, a
large-scale event center, an 18-hole golf
course, an outdoor shooting facility and
an RV park.
Caesars also has Horseshoe Tunica,
with 550 rooms and “the feel of a Memphis country club,” Barber says. “It’s got
a great mix of hotel rooms and restaurant amenities as well as a comfortable
feel to it that continue to attract a worldclass gambler.”
The third property, Roadhouse Tunica,
features 130 hotel rooms, a 24-hour diner
and two bars. Unlike the others, Barber
says, Roadhouse is geared more to local
customers who do not want an ancillary
experience. “They’re really just here to
come down and spend a few hours on the
casino floor,” he says.

EARNING LOYALTY
Like many industries, the casino market
was hit hard by the recession. Barber says
economic conditions have made it challenging for Caesars to compete regionally
for its customers.
Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

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Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
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Leisure & Hospitality International - Fall 2013 - Cover3
Leisure & Hospitality International - Fall 2013 - Cover4
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