Leisure & Hospitality International - Fall 2013 - 102

Caesars Entertainment Corp.

Harrah’s Tunica offers a resort experience with 1,300 hotel rooms.

Although Mississippi was one of the first
states to adopt regional gaming, others
have had a much larger reach, including

It also has a fourth and highest-end tier, 7
Star’s, which is an exclusive club.
Additionally, through the Caesars portfo-

Florida, Arizona and Arkansas, Barber says.

lio – which consists of 53 casino resorts in

“They have more options,” he says. “Com-

seven countries – the company can market

peting for customers that live outside a

to customers outside of the Tunica region.

300-mile radius is more difficult [for us].”

For instance, if guests from Los Angeles

But Caesars has successfully competed

want to attend a Memphis Grizzlies game

through its marketing efforts, which in-

at the FedExForum in Memphis, Tenn., Cae-

clude its Total Rewards loyalty card pro-

sars can provide them with a suite or even

gram. The cards allow customers to earn

floor seating at the arena.

credit at the casinos and redeem it with re-

“We have eight floor seats at the [FedEx-

tailers such as Best Buy and Target. Cus-

Forum],” he says. “We have the ability to

tomers start at a “gold” level, but they can

place customers directly on the visiting

graduate to “platinum” or “diamond” by

team bench.”

increasing their level of play at the Tunica
locations, Barber says.
The Total Rewards guests earn more

BRANCHING OUT
To gain new business, Caesars has sought

complimentaries and other services and

new market segments to serve. For in-

benefits as they graduate to each tier level.

stance, its golf course and shooting range

Crown Vehicle Detailing provides a quality detailing service for all guests and Caesars Entertainment fleet vehicles at
Harrah's Tunica, Tunica Roadhouse, and Horseshoe. Crown Detailing services all vehicles including RV's, tractor trailers,
buses, limousines, motor cycles, and boats. We have been a partner with Harrah's Tunica, Tunica Roadhouse, and Horseshoe since 2006. Our future goal is to expand to all Caesars Entertainment locations.

10 2

L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m Fall 2013


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Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
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Leisure & Hospitality International - Fall 2013 - Cover3
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