Leisure & Hospitality International - Fall 2013 - 103

at Harrah’s Tunica allows it to capture golfers and hunters, as
well as gamblers. The company also has aimed for younger
customers as it has upgraded its facilities. These additions
have included pool facilities “that have typically attracted a
much younger customer,” Barber says.
Caesars also has connected with younger customers by using
social media outlets such as Facebook or Twitter. “It’s a means
of marketing and communicating with our customers that
[fits],” he says. “We have been very encouraged by the early results and these types of activities.”

AIMING FOR EXCELLENCE
Barber is a longtime veteran of Caesars, having joined the company in 1999 in a marketing role. His previous work experience
included positions at Marriott International Inc. and Sheraton
Hotels & Resorts.
He is proud of Caesars’ staff, which is dedicated to service.
Thanks to an incentive program, “It really becomes engrained
in our culture to provide an exceptional experience every time
Graham Reese Design Group (GRDG) has been proud to partner with Caesars Entertainment Midsouth in a variety of interior design projects over the past few years. Working with
Caesars, we have developed design concepts into a shared vision which is actualized once
the project is complete. We congratulate them on their continued success, and we look forward to fulfilling their future design needs.

Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

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http://www.lhimagazine.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
Leisure & Hospitality International - Fall 2013 - Cover1
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Leisure & Hospitality International - Fall 2013 - Cover3
Leisure & Hospitality International - Fall 2013 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/lhi_vol5issue1
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013fall
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