Leisure & Hospitality International - Fall 2013 - 13

BY ROB ZALESKI

Share a positive review on your social
media pages. This provides you with an opportunity to thank the reviewer publicly,
link to your review page and encourages
others to stop by themselves. A word to the
wise: When considering tactics to encourage customers to leave reviews, follow
each review site’s terms of service. Violating these terms could cause you unnecessary grief. Simply directing people to your
page can pick up a few more rave reviews.

START CONVERSATIONS
People love to talk about the plans they’re
making. Just make sure you’re starting conversations, not sales pitches. The last thing
you want is to be marked as spam so you
need to approach each situation as you
would if you were speaking with someone in
person. Ask questions and be genuinely interested in their input. Then, if and when it
you’re offering. A situation can quickly turn

fans with insider information or sneak peeks.

feels appropriate, you can offer your prod-

from positive to negative by not allowing a

Everyone loves a behind-the-scenes look.

uct or service.

customer the ability to easily redeem an

This also gives them incentive to share your

offer that encouraged them to choose your

page or your updates in order to get their

locally savvy, as well as social media savvy.

business. This could even result in an online

friends “in the know.”

Though, it’s important to do your research.

complaint or poor review, which leaves you
having to deal with damage control.

Generating positive word-of-mouth is a

Use of a local hashtag can make you look

In bigger cities, many neighborhoods have

goal for every business. One great way to

their own hashtags, which can help people

quickly spread word-of-mouth on social

better know where to find you.

EXCITE YOUR CURRENT FAN BASE

media is to pose questions to your fans and

Now is the moment to share photos on

followers. People love to discuss and share

is preferable to #SanFran or #SanFrancisco.

Facebook and Twitter, reminding people

their personal experiences – all you have to

To localize it, you can use hashtags like #Mis-

why they should visit your establishment.

do is ask them.

sionSF, not simply #Mission, which isn’t local.

Not only can this create excitement among

Pegasus International Hotel in Key West,

For example, if you’re in San Francisco, #SF

In New York City, #NYC is acceptable, but you

your fans, it shows new visitors to your

Fla., posed this question to its Facebook

pages just how excited people get about

followers: “Time for a challenge! If you had

what you offer.

to describe your stay with us in three

presence and starting friendly conversa-

can really narrow it down with #WestVillage.
Maintaining an effective social media

Since we’re thinking about holiday travel

words or less, what would you say? Go!”

tions online can be a bit overwhelming to

season, try to post any photos you have from

Responses came back saying “So much

manage, but the comprehensive strategy

previous holiday seasons. Get potential cus-

fun!,” “Comfort and convenient!” and

will really pay off when done right.

tomers enthused about the atmosphere you

“Stress-free relaxation.”

have during this delightful time of year. On

Want to simultaneously drive more traf-

Rob Zaleski is a content marketing associate

that note, if you have something special

fic to your review page while showing off

at Main Street Hub. For more information,

planned, use social media to reward your

the great things people say about you?

please visit www.mainstreethub.com.

Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

13


http://www.lhimagazine.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
Leisure & Hospitality International - Fall 2013 - Cover1
Leisure & Hospitality International - Fall 2013 - Cover2
Leisure & Hospitality International - Fall 2013 - 1
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Leisure & Hospitality International - Fall 2013 - Cover3
Leisure & Hospitality International - Fall 2013 - Cover4
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