Leisure & Hospitality International - Fall 2013 - 15

BY TO M H O C H

T

here was a time (not so long ago)
when the golf clubhouse was the
recreational equivalent of an old

boys network club. Throngs of golfers, predominantly male, would make their way
from the 18th hole to the 19th hole in
search of a cold drink, a game of cards and
witty banter.
My, how times have changed. Designers
are now just as likely to design a daycare
center, a grab-and-go bistro, a yoga and fitness studio, or an adult game room as they
are a traditional men’s locker room or golf
clubhouse. Whether it is Marriott, Hilton or
Starwood, lobbies have become a mixed
hub of productivity, recreation and social
exchanges. Members and guests expect
more functionality from spaces, as the lines
between work and play have been forever
blurred.
With this in mind, a fistful of key trends
have come to the forefront of clubhouse de-

One thing that many golf courses enjoy is

– are making a decided comeback. Numer-

sign for which managers, owners and opera-

a great location. As such, al fresco dining is

ous competition and resort-style pools have

tors should take note.

a hot button with both our renovation and

been installed, increasing the social energy

new design projects. Just like in the hotel

among members and extending the club’s

AN ALL-INCLUSIVE DESIGN

industry, holing up in a dark and dank

utilization season. Offering instruction, such

Gender-specific rooms are being replaced

restaurant or bar is no longer avant-garde.

as tennis and golf lessons, provides addi-

by gender-neutral spaces with family centric

Marrying indoor dining rooms with out-

tional profits and affords more options,

themes like daycare centers and teen

door patios is a simple yet powerful tech-

rooms. The fun isn’t limited to the younger

nique for attracting more food and

demographic, as adult game rooms featur-

beverage revenue through increased leisure

portance of catering to members while also

ing two-lane bowling alleys, billiard rooms

and group business.

offering a warm and welcoming environment

and golf simulators are also taking center

Rising to meet the demand for sports and

keeping parties engaged in the property.
These trends combine to focus on the im-

for guests.

stage, providing hotels with vibrant incre-

fitness activities, many clubs and resorts

mental revenue centers year-round.

have incorporated multi-use areas to assist

society and social setting designations has

On the culinary front, wood-fired pizza

This renewed concentration on today’s

in overall health and wellness. Aerobic

created an all-around experience, and led to

ovens, action stations and open/exhibition

rooms, yoga studios and grab-and-go sta-

increased profits and foot traffic. Now may

kitchens are growing in popularity, as are

tions featuring healthy options are replacing

be the time to survey your destination to

cooking classes offered at a number of the

seldom used banquet rooms and other

discover untapped opportunities and new

clubhouses we’ve designed.

under-utilized spaces. Relaxation options are

chances to engage.

Wine bars and sophisticated cellars have
been hot nationwide for the past halfdecade. And we’re fielding more and more
requests to include them.

also finding a renewed emphasis, including
true amenity-level spas and exotic saunas.
On the sports side, two pursuits once left
for dead by golf clubs – tennis and swimming

Tom Hoch is president and creative director
of Tom Hoch Designs. For more information
visit www.tomhoch.com.

Fall 2013 L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m

15


http://www.lhimagazine.com

Table of Contents for the Digital Edition of Leisure & Hospitality International - Fall 2013

Contents
Leisure & Hospitality International - Fall 2013 - Cover1
Leisure & Hospitality International - Fall 2013 - Cover2
Leisure & Hospitality International - Fall 2013 - 1
Leisure & Hospitality International - Fall 2013 - Contents
Leisure & Hospitality International - Fall 2013 - 3
Leisure & Hospitality International - Fall 2013 - 4
Leisure & Hospitality International - Fall 2013 - 5
Leisure & Hospitality International - Fall 2013 - 6
Leisure & Hospitality International - Fall 2013 - 7
Leisure & Hospitality International - Fall 2013 - 8
Leisure & Hospitality International - Fall 2013 - 9
Leisure & Hospitality International - Fall 2013 - 10
Leisure & Hospitality International - Fall 2013 - 11
Leisure & Hospitality International - Fall 2013 - 12
Leisure & Hospitality International - Fall 2013 - 13
Leisure & Hospitality International - Fall 2013 - 14
Leisure & Hospitality International - Fall 2013 - 15
Leisure & Hospitality International - Fall 2013 - 16
Leisure & Hospitality International - Fall 2013 - 17
Leisure & Hospitality International - Fall 2013 - 18
Leisure & Hospitality International - Fall 2013 - 19
Leisure & Hospitality International - Fall 2013 - 20
Leisure & Hospitality International - Fall 2013 - 21
Leisure & Hospitality International - Fall 2013 - 22
Leisure & Hospitality International - Fall 2013 - 23
Leisure & Hospitality International - Fall 2013 - 24
Leisure & Hospitality International - Fall 2013 - 25
Leisure & Hospitality International - Fall 2013 - 26
Leisure & Hospitality International - Fall 2013 - 27
Leisure & Hospitality International - Fall 2013 - 28
Leisure & Hospitality International - Fall 2013 - 29
Leisure & Hospitality International - Fall 2013 - 30
Leisure & Hospitality International - Fall 2013 - 31
Leisure & Hospitality International - Fall 2013 - 32
Leisure & Hospitality International - Fall 2013 - 33
Leisure & Hospitality International - Fall 2013 - 34
Leisure & Hospitality International - Fall 2013 - 35
Leisure & Hospitality International - Fall 2013 - 36
Leisure & Hospitality International - Fall 2013 - 37
Leisure & Hospitality International - Fall 2013 - 38
Leisure & Hospitality International - Fall 2013 - 39
Leisure & Hospitality International - Fall 2013 - 40
Leisure & Hospitality International - Fall 2013 - 41
Leisure & Hospitality International - Fall 2013 - 42
Leisure & Hospitality International - Fall 2013 - 43
Leisure & Hospitality International - Fall 2013 - 44
Leisure & Hospitality International - Fall 2013 - 45
Leisure & Hospitality International - Fall 2013 - 46
Leisure & Hospitality International - Fall 2013 - 47
Leisure & Hospitality International - Fall 2013 - 48
Leisure & Hospitality International - Fall 2013 - 49
Leisure & Hospitality International - Fall 2013 - 50
Leisure & Hospitality International - Fall 2013 - 51
Leisure & Hospitality International - Fall 2013 - 52
Leisure & Hospitality International - Fall 2013 - 53
Leisure & Hospitality International - Fall 2013 - 54
Leisure & Hospitality International - Fall 2013 - 55
Leisure & Hospitality International - Fall 2013 - 56
Leisure & Hospitality International - Fall 2013 - 57
Leisure & Hospitality International - Fall 2013 - 58
Leisure & Hospitality International - Fall 2013 - 59
Leisure & Hospitality International - Fall 2013 - 60
Leisure & Hospitality International - Fall 2013 - 61
Leisure & Hospitality International - Fall 2013 - 62
Leisure & Hospitality International - Fall 2013 - 63
Leisure & Hospitality International - Fall 2013 - 64
Leisure & Hospitality International - Fall 2013 - 65
Leisure & Hospitality International - Fall 2013 - 66
Leisure & Hospitality International - Fall 2013 - 67
Leisure & Hospitality International - Fall 2013 - 68
Leisure & Hospitality International - Fall 2013 - 69
Leisure & Hospitality International - Fall 2013 - 70
Leisure & Hospitality International - Fall 2013 - 71
Leisure & Hospitality International - Fall 2013 - 72
Leisure & Hospitality International - Fall 2013 - 73
Leisure & Hospitality International - Fall 2013 - 74
Leisure & Hospitality International - Fall 2013 - 75
Leisure & Hospitality International - Fall 2013 - 76
Leisure & Hospitality International - Fall 2013 - 77
Leisure & Hospitality International - Fall 2013 - 78
Leisure & Hospitality International - Fall 2013 - 79
Leisure & Hospitality International - Fall 2013 - 80
Leisure & Hospitality International - Fall 2013 - 81
Leisure & Hospitality International - Fall 2013 - 82
Leisure & Hospitality International - Fall 2013 - 83
Leisure & Hospitality International - Fall 2013 - 84
Leisure & Hospitality International - Fall 2013 - 85
Leisure & Hospitality International - Fall 2013 - 86
Leisure & Hospitality International - Fall 2013 - 87
Leisure & Hospitality International - Fall 2013 - 88
Leisure & Hospitality International - Fall 2013 - 89
Leisure & Hospitality International - Fall 2013 - 90
Leisure & Hospitality International - Fall 2013 - 91
Leisure & Hospitality International - Fall 2013 - 92
Leisure & Hospitality International - Fall 2013 - 93
Leisure & Hospitality International - Fall 2013 - 94
Leisure & Hospitality International - Fall 2013 - 95
Leisure & Hospitality International - Fall 2013 - 96
Leisure & Hospitality International - Fall 2013 - 97
Leisure & Hospitality International - Fall 2013 - 98
Leisure & Hospitality International - Fall 2013 - 99
Leisure & Hospitality International - Fall 2013 - 100
Leisure & Hospitality International - Fall 2013 - 101
Leisure & Hospitality International - Fall 2013 - 102
Leisure & Hospitality International - Fall 2013 - 103
Leisure & Hospitality International - Fall 2013 - 104
Leisure & Hospitality International - Fall 2013 - 105
Leisure & Hospitality International - Fall 2013 - 106
Leisure & Hospitality International - Fall 2013 - 107
Leisure & Hospitality International - Fall 2013 - 108
Leisure & Hospitality International - Fall 2013 - 109
Leisure & Hospitality International - Fall 2013 - 110
Leisure & Hospitality International - Fall 2013 - 111
Leisure & Hospitality International - Fall 2013 - 112
Leisure & Hospitality International - Fall 2013 - 113
Leisure & Hospitality International - Fall 2013 - 114
Leisure & Hospitality International - Fall 2013 - 115
Leisure & Hospitality International - Fall 2013 - 116
Leisure & Hospitality International - Fall 2013 - 117
Leisure & Hospitality International - Fall 2013 - 118
Leisure & Hospitality International - Fall 2013 - 119
Leisure & Hospitality International - Fall 2013 - 120
Leisure & Hospitality International - Fall 2013 - Cover3
Leisure & Hospitality International - Fall 2013 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/lhi_vol5issue1
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/lhi_2013fall
http://www.nxtbookMEDIA.com