Leisure & Hospitality International - Fall 2013 - 18

SB E

shaping the SLS identity. SLS will debut in
New York in 2014 with a 190-suite Park Avenue location. That same year, sbe will open
the doors to SLS Las Vegas – a 1,600-suite
hotel and casino on the Las Vegas Strip.
In 2015, SLS is off to Seattle with a 186room hotel. After that, it’s on to downtown
Miami for the first SLS Hotel and Residences
Brickell, which is a joint project between
sbe and residential developer The Related
Group, a national leader of luxury condominium and mixed-use developments. sbe
says the project offers an unprecedented
ownership opportunity – “one that blends
world-class décor, lifestyle amenities and
exclusive access to the sbe hospitality platform and global concierge.”
2014 and 2015 also are the years sbe will
move beyond current coastal constraints
and dive into international waters with four
SLS hotels planned for China. sbe is partnering with a local operator to open SLS Shanghai next year, an all-encompassing
oceanfront resort with a residential component as well as a full-service spa and fitness
center. Three more SLS projects are also
under development in Beijing, Kunming and
Wuxi, which are slated to open by 2015.
percent partner. sbe’s longstanding culinary

what are the future trends that are coming

STAY A WHILE

guru José Andrés is working on two new

up in hospitality and foodservice, restaurants

As the hotels expand, so, too, will sbe’s

concepts for SLS Las Vegas, as well.

and nightlife,” says John Kolaski, vice presi-

other properties; after all, the company

The team also plays around with unique

dent of international food and beverage.

doesn’t just design places to lay one’s head.

room service concepts and wants every

“How do we define that future and stay on

Instead, sbe’s objective is to invite guests to

item offered in SLS Las Vegas’ restaurants

the edge creatively? Who are the partners we

relax and stay a while and its nightlife and

available to guests in their rooms, as well.

need to work with to make sure we’re always

restaurant groups play a significant role in

The minibars in guest suites have taken on a

moving forward and leading the future?”

that. SLS Vegas will feature several nightlife

life of their own, too. SLS has a “Saints and

spots ranging from large clubs to small

Sinners” theme featuring an option be-

JE NE SAIS QUOI

music venues. The restaurant group will

tween healthy options or indulgent treats.

The nightlife and restaurant groups are inte-

open eight Las Vegas locations next year

Redbury has a similar concept with its

gral components to sbe’s hotel properties,

tucked inside the SLS Hotel, including its

“Jekyll and Hyde” minibar.

but they also have a life all their own since

“As we look at different types of restau-

these assets aren’t always tied to a distinct

planning a unique spin on the hit L.A. spot

rants and concepts for the future, it’s really

hotel but often stand alone. sbe owns and

Umami Burger – of which Nazarian is a 50

about remaining relevant and finding out

operates more than a dozen nightlife spots

flagship sushi concept Katsuya. It’s also

18

L e i s u r e a n d H o s p i t a l i t y I n t e r n a t i o n a l | w w w. l h i m a g a z i n e . c o m Fall 2013


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Leisure & Hospitality International - Fall 2013 - Cover3
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